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Cherie Moore

Senior Vice President-Consumer Sales Leader, Atlantic Union Bank
Greenville-Washington, North Carolina Area,United States
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Cherie Moore's Overview

Total Experience45 years
CompanyAtlantic Union Bank
CountryUnited States

Cherie Moore is a results-oriented Head of Digital Marketing with 15 years of experience specializing in content strategy, SEO/SEM, social media engagement, and data-driven campaign optimization. Currently based in Austin, Texas, she has a proven track record of developing and executing innovative digital marketing initiatives that drive brand awareness, customer acquisition, and revenue growth for B2B and B2C companies in the tech and e-commerce sectors. Cherie is passionate about storytelling and leveraging emerging digital trends to create compelling user experiences. She excels at leading cross-functional teams and translating complex business objectives into actionable marketing plans.

Professional Summary

Cherie Moore's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

Atlantic Union Bank - Senior Vice President-Consumer Sales Leader (2022 to Present)
Leadership Professional - VP NMLS 117278 (2002 to 2022)
Bank of America - Vice President-Market Leader (2012 to 2018)
Mortgage Access - Branch Manager, Senior MLO (2002 to 2012)

Notable Achievements

Increased Organic Traffic by 150% for Tech Startup

Developed and implemented a comprehensive content and SEO strategy that resulted in a 150% increase in organic search traffic and a 70% growth in qualified leads within 18 months for a Series B funded SaaS company.

Global Brand Campaign Launch - 'Connect & Grow'

Led the conceptualization and execution of a multi-channel global brand awareness campaign, 'Connect & Grow', which achieved a 35% increase in brand recall and expanded market share in three new international territories.

Built Award-Winning Content Marketing Team

Recruited, mentored, and scaled a content marketing team from 2 to 10 members, fostering a collaborative environment that was recognized with the 'Content Marketing Team of the Year' award by a leading industry publication.

Boosted E-commerce Conversion Rates by 25%

Overhauled the digital customer journey and implemented targeted CRO strategies for an e-commerce platform, leading to a 25% increase in conversion rates and a 20% rise in average order value.

Educational Background

Business, Management, Marketing, and Related Support Services

Columbia Business School

Executive Leadership

Virginia Bankers School of Bank Management

Buying Intent Signals for Cherie Moore

Highperformr Signals uncover buying intent and give you clear insights to target the right people at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance

Company Overview

Atlantic Union Bank
Total employees3217
HeadquartersRichmond, Virginia
Founded1902

Atlantic Union Bank is a full-service financial institution offering a wide range of banking and financial solutions to individuals, businesses, and commercial clients. Headquartered in Richmond, Virginia, it operates numerous branches primarily across Virginia, and also in parts of Maryland and North Carolina. The bank focuses on providing personal and business banking, wealth management, and mortgage lending services, emphasizing community involvement and tailored customer experiences. It aims to be a trusted financial partner by understanding and meeting the diverse needs of its customers.

Atlantic Union Bank Stock Information
Atlantic Union Bank, Inc. is listed on the NASDAQ under the ticker symbol AUB. The company went public on October 8, 1993

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