Cherie Moore is a results-oriented Head of Digital Marketing with 15 years of experience specializing in content strategy, SEO/SEM, social media engagement, and data-driven campaign optimization. Currently based in Austin, Texas, she has a proven track record of developing and executing innovative digital marketing initiatives that drive brand awareness, customer acquisition, and revenue growth for B2B and B2C companies in the tech and e-commerce sectors. Cherie is passionate about storytelling and leveraging emerging digital trends to create compelling user experiences. She excels at leading cross-functional teams and translating complex business objectives into actionable marketing plans.
Cherie Moore's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Developed and implemented a comprehensive content and SEO strategy that resulted in a 150% increase in organic search traffic and a 70% growth in qualified leads within 18 months for a Series B funded SaaS company.
Led the conceptualization and execution of a multi-channel global brand awareness campaign, 'Connect & Grow', which achieved a 35% increase in brand recall and expanded market share in three new international territories.
Recruited, mentored, and scaled a content marketing team from 2 to 10 members, fostering a collaborative environment that was recognized with the 'Content Marketing Team of the Year' award by a leading industry publication.
Overhauled the digital customer journey and implemented targeted CRO strategies for an e-commerce platform, leading to a 25% increase in conversion rates and a 20% rise in average order value.
Columbia Business School
Virginia Bankers School of Bank Management
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Atlantic Union Bank is a full-service financial institution offering a wide range of banking and financial solutions to individuals, businesses, and commercial clients. Headquartered in Richmond, Virginia, it operates numerous branches primarily across Virginia, and also in parts of Maryland and North Carolina. The bank focuses on providing personal and business banking, wealth management, and mortgage lending services, emphasizing community involvement and tailored customer experiences. It aims to be a trusted financial partner by understanding and meeting the diverse needs of its customers.
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