Charlotte Pinto
Mumbai, Maharashtra,India
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Charlotte Pinto is a highly experienced Senior UX Researcher and Strategist with over a decade of expertise in understanding user needs and translating them into actionable insights for product development. She is passionate about creating intuitive, accessible, and engaging digital experiences. Charlotte excels in mixed-methods research, leading teams to uncover deep user motivations and behaviors. Her work has consistently driven user-centric design decisions in fast-paced, innovative environments, particularly within the SaaS and e-commerce sectors. She is a strong advocate for ethical research practices and inclusive design principles.
Professional Summary
Charlotte Pinto's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Led UX Research for Award-Winning FinTech App
Directed all phases of UX research for 'FinFlow', a mobile banking application that won the 'Best User Experience in Finance' award in 2022. Implemented a continuous discovery framework that reduced design iteration cycles by 30%.
Established User Research Practice at Innovatech Solutions
Built the user research function from the ground up at Innovatech Solutions, growing the team to 5 researchers and integrating research deeply into the product development lifecycle. Standardized research methodologies and established a central insights repository.
Published Paper on Ethical AI in UX
Co-authored and presented a paper titled 'Human-Centric AI: Ethical Considerations for UX Practitioners' at the International Conference on Human-Computer Interaction (CHI 2021), contributing to industry dialogue on responsible technology.
Global User Persona Development
Spearheaded a global research initiative across 8 countries to develop comprehensive user personas for a multinational e-commerce platform, directly influencing internationalization strategy and feature prioritization, leading to a 15% increase in conversion rates in target emerging markets.
Educational Background
B.E Computers
KJ Somaiya College of Engineering, Vidyavihar
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Company Overview
Bank of AmericaBank of America is one of the world's leading financial institutions, serving individual consumers, small and middle-market businesses, and large corporations with a full range of banking, investing, asset management, and other financial and risk management products and services. The company aims to make financial lives better through the power of every connection, serving approximately 69 million consumer and small business clients with approximately 3,800 retail financial centers, approximately 15,000 ATMs, and award-winning digital banking with approximately 57 million verified digital users.
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