Charlie Smith

Chief Marketing Officer, Loewe
Greater Paris Metropolitan Region,France
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Who Is Charlie Smith?

Total Experience18 years
CompanyLoewe
CountryFrance

Charlie Smith is a seasoned marketing and communications executive with over 16 years of experience in leading global brands. Currently serving as the Chief Marketing & Communications Officer at LOEWE (LVMH) in Paris, he drives all global marketing and communication activities during a period of rapid growth for the luxury house. Prior to LOEWE, Charlie held leadership positions at R/GA, POSSIBLE, Y&R London, McCann Erickson and Haygarth, showcasing a diverse background in advertising, digital strategy, and integrated marketing across various industries. His expertise lies in crafting innovative campaigns and building strong brand narratives, with a focus on craft, culture, and innovation.

How Did Charlie Smith's Career Path Shape Their Journey?

Charlie Smith's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

Loewe - Chief Marketing & Communications Officer(2022 to Present)
R/GA - Group Account Director(2015 to 2018)
POSSIBLE - Senior Account Director(2013 to 2015)
Y&R London - Account Director(2010 to 2013)
McCann Erickson - Account Manager(2008 to 2010)
Haygarth - Account Executive(2007 to 2008)

What Are Charlie Smith's Key Achievements?

Fast Company brand that matters

Led LOEWE to be recognized as a Fast Company brand that matters.

Cannes Lions Grand Prix - luxury

Achieved a Cannes Lions Grand Prix for LOEWE in the luxury category.

Campaign Digital Innovation Agency of the Decade

While at R/GA, contributed to the agency being named Campaign Digital Innovation Agency of the Decade.

BBC Olympics Campaign

Led the award winning BBC's trailers, title sequences, theme music and marketing collateral for their exclusive coverage of the London 2012 Olympic games.

What's Charlie Smith's Educational Background?

Degree Program

Radley College

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Notable news
Hiring actively
Corporate Finance
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Corporate Finance

Company Overview

Loewe
Total employees1001-5000
HeadquartersParis
Founded1846

Loewe is a Spanish luxury fashion house specializing in leather goods, clothing, perfumes and other fashion accessories. Founded in 1846, Loewe approaches 175 years as one of the world’s major luxury houses. Since 2013, under LOEWE’s creative director, Jonathan Anderson, the brand has started a new chapter, presenting itself to the world as a house focused on craft and culture.

Loewe Funding Information
Unknown - Total Funding Raised
not applicable - Most recent funding amount
not applicable - Number of funding rounds
not applicable - Latest funding round
Lead Investors:
LVMH

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