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Charlie Smith is a seasoned marketing and communications executive with over 16 years of experience in leading global brands. Currently serving as the Chief Marketing & Communications Officer at LOEWE (LVMH) in Paris, he drives all global marketing and communication activities during a period of rapid growth for the luxury house. Prior to LOEWE, Charlie held leadership positions at R/GA, POSSIBLE, Y&R London, McCann Erickson and Haygarth, showcasing a diverse background in advertising, digital strategy, and integrated marketing across various industries. His expertise lies in crafting innovative campaigns and building strong brand narratives, with a focus on craft, culture, and innovation.
Charlie Smith's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Led LOEWE to be recognized as a Fast Company brand that matters.
Achieved a Cannes Lions Grand Prix for LOEWE in the luxury category.
While at R/GA, contributed to the agency being named Campaign Digital Innovation Agency of the Decade.
Led the award winning BBC's trailers, title sequences, theme music and marketing collateral for their exclusive coverage of the London 2012 Olympic games.
Radley College
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Loewe is a Spanish luxury fashion house specializing in leather goods, clothing, perfumes and other fashion accessories. Founded in 1846, Loewe approaches 175 years as one of the world’s major luxury houses. Since 2013, under LOEWE’s creative director, Jonathan Anderson, the brand has started a new chapter, presenting itself to the world as a house focused on craft and culture.
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