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Charles Fombrun

Founder & Chairman Emeritus, The RepTrak Company
Miami-Fort Lauderdale Area,United States
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Charles Fombrun's Overview

Total Experience49 years
CompanyThe RepTrak Company
CountryUnited States

Dr. Charles J. Fombrun was a highly influential academic, author, and consultant, widely recognized as one of the world's leading experts on corporate reputation, organizational identity, and branding. He was Professor Emeritus of Management at the Stern School of Business, New York University (NYU Stern), and the Founder and Chairman Emeritus of the Reputation Institute (now The RepTrak Company). His work provided foundational frameworks for understanding how reputations are built, measured, and managed, significantly impacting both academic theory and business practice. Dr. Fombrun co-developed the 'Reputation Quotient' (RQ), a widely used tool for assessing corporate reputations. His research and teachings emphasized the strategic importance of reputation as a valuable intangible asset for organizations.

Professional Summary

Charles Fombrun's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

The RepTrak Company - Founder & Chairman Emeritus (2000 to Present)
New York University, Stern School of Business - Professor (1984 to 2003)
The Wharton School, University of Pennsylvania - Professor (1979 to 1984)

Notable Achievements

Founder and Chairman Emeritus of Reputation Institute

Established the Reputation Institute (now The RepTrak Company) in 1997, a leading global research and advisory firm dedicated to advancing knowledge and practice in reputation management. It provides data, insights, and guidance to major corporations worldwide.

Co-developer of the Reputation Quotient (RQ)

Co-created the Reputation Quotient (RQ), a standardized, multi-stakeholder instrument for measuring and comparing corporate reputations across industries and countries. This became a benchmark tool in the field.

Professor Emeritus at NYU Stern School of Business

Held a distinguished academic career at New York University's Stern School of Business, where he taught and mentored countless students and contributed significantly to management scholarship before becoming Professor Emeritus.

Author of Influential Books and Publications

Authored several seminal books, including 'Reputation: Realizing Value from the Corporate Image' (Harvard Business School Press, 1996), and numerous influential academic articles that shaped the field of reputation management.

Leading Scholar in Corporate Reputation and Identity

Recognized globally as a foremost authority on corporate reputation, brand management, and organizational identity, with his research extensively cited and applied by academics and practitioners.

Educational Background

Ph.D., Business, Sociology, Economics

Columbia Business School - Year 1976

Ph.D., Business Administration and Management, General

Columbia University - Year 1975

Master of Philosophy (M.Phil.), Organizational Behavior Studies

University of California, Berkeley - Year 1975

B.S., Engineering Physics

Queen's University - Year 1970

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Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance

Company Overview

The RepTrak Company
Total employees350
HeadquartersBoston
Founded1997

The RepTrak Company is the world's leading reputation data and insights company. They provide a global platform for data-driven insights on Reputation, Brand, and ESG (Environmental, Social, and Governance) performance. Their proprietary RepTrak model measures how stakeholders feel, think, and act towards companies, enabling businesses to understand and manage their reputation, mitigate risks, and improve business outcomes.

The RepTrak Company Funding Information
$60.6M - Total Funding Raised
$60.6M - Most recent funding amount
1 - Number of funding rounds
May 1, 2018 - Latest funding round
Lead Investors:
Catalyst Investors
Level Equity

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