Dr. Charles J. Fombrun was a highly influential academic, author, and consultant, widely recognized as one of the world's leading experts on corporate reputation, organizational identity, and branding. He was Professor Emeritus of Management at the Stern School of Business, New York University (NYU Stern), and the Founder and Chairman Emeritus of the Reputation Institute (now The RepTrak Company). His work provided foundational frameworks for understanding how reputations are built, measured, and managed, significantly impacting both academic theory and business practice. Dr. Fombrun co-developed the 'Reputation Quotient' (RQ), a widely used tool for assessing corporate reputations. His research and teachings emphasized the strategic importance of reputation as a valuable intangible asset for organizations.
Charles Fombrun's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Established the Reputation Institute (now The RepTrak Company) in 1997, a leading global research and advisory firm dedicated to advancing knowledge and practice in reputation management. It provides data, insights, and guidance to major corporations worldwide.
Co-created the Reputation Quotient (RQ), a standardized, multi-stakeholder instrument for measuring and comparing corporate reputations across industries and countries. This became a benchmark tool in the field.
Held a distinguished academic career at New York University's Stern School of Business, where he taught and mentored countless students and contributed significantly to management scholarship before becoming Professor Emeritus.
Authored several seminal books, including 'Reputation: Realizing Value from the Corporate Image' (Harvard Business School Press, 1996), and numerous influential academic articles that shaped the field of reputation management.
Recognized globally as a foremost authority on corporate reputation, brand management, and organizational identity, with his research extensively cited and applied by academics and practitioners.
Columbia Business School - Year 1976
Columbia University - Year 1975
University of California, Berkeley - Year 1975
Queen's University - Year 1970
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The RepTrak Company is the world's leading reputation data and insights company. They provide a global platform for data-driven insights on Reputation, Brand, and ESG (Environmental, Social, and Governance) performance. Their proprietary RepTrak model measures how stakeholders feel, think, and act towards companies, enabling businesses to understand and manage their reputation, mitigate risks, and improve business outcomes.
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