Charity Frantz is a results-oriented Certified Financial Marketing Professional (CFMP) with over 15 years of experience in crafting and executing impactful marketing strategies for financial institutions. She possesses a deep understanding of the financial services landscape, specializing in digital marketing, brand development, customer acquisition, and content strategy tailored for banks, credit unions, and fintech companies. Charity is passionate about leveraging data analytics to drive decision-making, enhance customer engagement, and achieve measurable business growth. She is known for her ability to lead cross-functional teams, manage complex projects, and adapt to the evolving digital marketing ecosystem to deliver innovative solutions that resonate with target audiences and strengthen brand loyalty.
Charity Frantz's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Led a comprehensive digital marketing overhaul for a mid-sized credit union, resulting in a 60% increase in online lead generation and a 40% growth in digital product adoption within 18 months.
Earned the Certified Financial Marketing Professional (CFMP) designation, demonstrating expertise and a high level of competence in financial services marketing principles and practices.
Managed an award-winning rebranding campaign for a regional bank, significantly improving brand perception, market share, and customer net promoter score (NPS).
Developed and executed the go-to-market strategy for a new mobile banking application, exceeding initial user acquisition targets by 30% in the first six months.
Bucknell University
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Citizens & Northern Bank (C&N) is a community bank headquartered in Wellsboro, Pennsylvania, serving individuals, businesses, and agricultural customers across Pennsylvania and New York. Established in 1864, C&N offers a comprehensive range of financial services, including personal and business banking, mortgage lending, wealth management, and trust services. They emphasize strong community ties, personalized customer service, and adapting to modern banking needs with digital solutions while maintaining their local focus.
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