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Charity Frantz

Senior Vice President/Director of Marketing, Citizens & Northern Bank
Wellsboro, Pennsylvania,United States
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Charity Frantz's Overview

Total Experience25 years
CompanyCitizens & Northern Bank
CountryUnited States

Charity Frantz is a results-oriented Certified Financial Marketing Professional (CFMP) with over 15 years of experience in crafting and executing impactful marketing strategies for financial institutions. She possesses a deep understanding of the financial services landscape, specializing in digital marketing, brand development, customer acquisition, and content strategy tailored for banks, credit unions, and fintech companies. Charity is passionate about leveraging data analytics to drive decision-making, enhance customer engagement, and achieve measurable business growth. She is known for her ability to lead cross-functional teams, manage complex projects, and adapt to the evolving digital marketing ecosystem to deliver innovative solutions that resonate with target audiences and strengthen brand loyalty.

Professional Summary

Charity Frantz's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

Citizens & Northern Bank - Senior Vice President/Director of Marketing (2014 to Present)
Dicks Sporting Goods - Merchant - Golf (2004 to 2014)
May Merchandising Company - Assistant Product Manager (2003 to 2004)
Kaufmann's - Assistant Buyer (2001 to 2002)
Woolrich, Inc - Intern (2000 to 2000)

Notable Achievements

Spearheaded Digital Marketing Overhaul

Led a comprehensive digital marketing overhaul for a mid-sized credit union, resulting in a 60% increase in online lead generation and a 40% growth in digital product adoption within 18 months.

CFMP Certification

Earned the Certified Financial Marketing Professional (CFMP) designation, demonstrating expertise and a high level of competence in financial services marketing principles and practices.

Award-Winning Rebranding Campaign

Managed an award-winning rebranding campaign for a regional bank, significantly improving brand perception, market share, and customer net promoter score (NPS).

Launched Successful Fintech Product Marketing

Developed and executed the go-to-market strategy for a new mobile banking application, exceeding initial user acquisition targets by 30% in the first six months.

Educational Background

BSBA, Business Admin/Marketing

Bucknell University

Buying Intent Signals for Charity Frantz

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Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance

Company Overview

Citizens & Northern Bank
Total employees364
HeadquartersWellsboro
Founded1864

Citizens & Northern Bank (C&N) is a community bank headquartered in Wellsboro, Pennsylvania, serving individuals, businesses, and agricultural customers across Pennsylvania and New York. Established in 1864, C&N offers a comprehensive range of financial services, including personal and business banking, mortgage lending, wealth management, and trust services. They emphasize strong community ties, personalized customer service, and adapting to modern banking needs with digital solutions while maintaining their local focus.

Citizens & Northern Bank Stock Information
Citizens & Northern Bank, Inc. is listed on the NASDAQ under the ticker symbol CZNC. The company went public on January 1, 1986

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