Chanelle Martin
Los Angeles, California,United States
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Chanelle Martin is a results-driven Digital Strategy and Product Marketing Leader with over 12 years of experience in spearheading transformative growth for B2B and B2C technology companies. Based in Austin, TX, she excels in crafting compelling narratives, building data-informed marketing campaigns, and launching innovative products that resonate with target audiences. Chanelle is adept at cross-functional team leadership, bridging the gap between product development, sales, and marketing to ensure cohesive go-to-market strategies and exceptional customer experiences. She is passionate about leveraging emerging technologies and customer insights to create sustainable competitive advantages.
Professional Summary
Chanelle Martin's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Exceeded ARR Growth Target by 40%
Led the go-to-market strategy for a new SaaS product, resulting in a 40% overachievement of the Annual Recurring Revenue (ARR) target within the first year of launch through targeted digital campaigns and strategic partnerships.
Global Brand Repositioning Initiative
Spearheaded a company-wide global brand repositioning initiative, including market research, messaging development, and multi-channel campaign execution, leading to a 25% increase in brand recall and a 15% improvement in market share within 18 months.
Digital Transformation Program Lead
Championed and managed a digital transformation program that integrated new marketing automation and CRM platforms, improving lead generation efficiency by 30% and sales conversion rates by 20%.
Innovator of the Year Award 2022
Received the internal 'Innovator of the Year Award' for developing a novel customer segmentation model that significantly improved campaign targeting and personalization, yielding a 50% uplift in engagement metrics.
Educational Background
Master of Arts (MA), Brands, Communication and Culture
Goldsmiths, University of London
Bachelor of Arts (B.A.), Integrated Marketing Communications
University of Nevada-Las Vegas
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Company Overview
Samba TVSamba TV is a global leader in television analytics and audience insights. Leveraging proprietary Automatic Content Recognition (ACR) technology, Samba TV provides comprehensive, real-time viewership data from millions of smart TVs. This data empowers advertisers, broadcasters, and content producers to understand audience behavior, measure advertising effectiveness across platforms, and optimize their content and ad strategies for better engagement and ROI. They help bridge the gap between linear TV, streaming services, and digital advertising.
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