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Chanel Crafford

Shopper Behavior Consulting Director Walmart Luminate at dunnhumby , dunnhumby
Bentonville, Arkansas,United States
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Chanel Crafford's Overview

Total Experience20 years
Companydunnhumby
CountryUnited States

Chanel Crafford is a highly respected cyber investigator, OSINT (Open-Source Intelligence) specialist, and a Director at Cybertrace. With extensive experience in the field, she is recognized for her proficiency in conducting complex online investigations, tackling cyber fraud, and tracing digital footprints. Chanel co-founded Cybertrace with the mission to provide expert investigative services to individuals, businesses, and legal entities facing online threats and misconduct. Her work often involves sophisticated intelligence gathering, social media analysis, and digital forensics to uncover crucial evidence. She is passionate about combating cybercrime and is often sought for her insights on online safety, data breaches, and emerging cyber threats. Chanel is also a proponent of ethical intelligence practices and contributes to raising awareness about the importance of cybersecurity.

Professional Summary

Chanel Crafford's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

dunnhumby - Shopper Behavior Consulting Director Walmart Luminate at dunnhumby (2023 to Present)
Distell - Shopper Insights & Category Management Manager (2017 to 2022)
Parmalat South Africa & Parmalat in Africa - Marketing Services Manager (2013 to 2015)

Notable Achievements

Co-founder and Director of Cybertrace

Successfully co-established and currently directs Cybertrace, a leading Australian private cyber investigation firm, instrumental in solving numerous complex cybercrime cases and assisting victims of online fraud.

Expert in Open-Source Intelligence (OSINT)

Widely recognized for her advanced skills and innovative application of OSINT techniques in cyber investigations, significantly enhancing the success rate of uncovering perpetrators and recovering assets.

Thought Leader in Cybersecurity and Online Investigations

Frequently contributes to industry discussions, media commentary, and potentially conferences, sharing her expertise on cybercrime trends, investigative methodologies, and online safety measures.

Development of Specialized Investigative Services

Played a key role in developing and refining Cybertrace's specialized service offerings, addressing a wide range of cyber threats from cryptocurrency scams to online harassment and corporate espionage.

Educational Background

B. Comm Honours (Operational Research), B. Comm Honours (Operational Research)

Stellenbosch University/Universiteit Stellenbosch - Year 2007

Bachelor’s Degree, B. Comm Degree (Management Sciences)

Stellenbosch University/Universiteit Stellenbosch - Year 2004

High School

DF Malan High School - Year 1999

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Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance

Company Overview

dunnhumby
Total employees2500
HeadquartersLondon
Founded1989

dunnhumby is a global leader in customer data science, empowering businesses everywhere to compete and thrive in the modern data-driven economy. They help retailers and brands build customer loyalty and drive growth by analyzing data to understand customer behavior and personalize experiences. Their expertise lies in transforming data into actionable insights for better decision-making, primarily within the retail sector.

dunnhumby Funding Information
not applicable - Total Funding Raised
not applicable - Most recent funding amount
not applicable - Number of funding rounds
not applicable - Latest funding round
Lead Investors:
Tesco PLC

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