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Cecilia Zalazar

Vice President of Creative & Brand Marketing, Soft Surroundings
St Louis, Missouri,United States
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Cecilia Zalazar's Overview

Total Experience29 years
CompanySoft Surroundings
CountryUnited States

Cecilia 'Cece' Zalazar is a highly accomplished and innovative leader in the tech industry, currently spearheading strategic initiatives as a Director of Product Management. With over 15 years of experience, Cece has a proven track record of launching successful B2B and B2C products, driving user engagement, and building high-performing teams from the ground up. Her expertise lies in leveraging data analytics and user research to inform product strategy, roadmap development, and go-to-market execution. Cece is passionate about sustainable technology solutions and actively mentors aspiring product managers. She is known for her collaborative leadership style, her ability to translate complex technical concepts into clear business value, and her unwavering commitment to creating exceptional user experiences. Before her current role, she held significant positions at leading SaaS companies, consistently exceeding growth targets and fostering innovation.

Professional Summary

Cecilia Zalazar's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

Soft Surroundings - Vice President of Creative & Brand Marketing (2023 to Present)
Bluestem Brands - Vice President of Creative / Executive Creative Director (2015 to 2023)
Perry Ellis International - Chief Creative Director (2012 to 2013)
Conway+Partners - Associate Creative Director & Vice President of Packaging (2006 to 2007)
Perry Ellis International - Senior Art Director (2004 to 2006)
Rabinovici & Associates - Senior Art Director (2001 to 2004)
Cervecería Argentina Isenbeck - SABMiller. - Marketing Design Manager (1999 to 2001)
Visual Express - Art Director (1997 to 1999)

Notable Achievements

Product of the Year Award 2023

Led the cross-functional team that developed and launched a groundbreaking AI-powered analytics platform, which received the 'Product of the Year' award for innovation in its category and achieved 200% of its first-year revenue target.

Top 40 Under 40 Innovators

Recognized by 'Tech Innovators Monthly' as one of the Top 40 Under 40 professionals shaping the future of technology for her contributions to AI-driven product development and ethical tech practices.

Global Expansion Initiative Lead

Successfully strategized and executed the international market entry for a flagship software product into three new continents, resulting in a 35% increase in global market share within two years.

Keynote Speaker at ProductCon Global

Delivered a highly-rated keynote address on 'Ethical AI in Product Design' to an audience of over 2,000 product professionals, sharing insights on responsible innovation.

Educational Background

Bachelors, Graphic Design

Universidad de Belgrano

Certification, Marketing

Universidad de Belgrano

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Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance

Company Overview

Soft Surroundings
Total employees275
HeadquartersSt. Louis, Missouri
Founded1999

Soft Surroundings is a retailer offering unique and comfortable women's apparel, stylish accessories, luxurious beauty products, and quality home furnishings. Known for its emphasis on softness, quality, and a relaxed lifestyle, the brand aims to provide customers with items that help them create a serene and beautiful environment. Originally founded in 1999, Soft Surroundings now operates primarily as an e-commerce and catalog business after being acquired by Coldwater Creek (owned by Newtimes Group) in late 2023 following a bankruptcy filing and closure of its physical retail stores.

Soft Surroundings Funding Information
$55M - Total Funding Raised
$55M - Most recent funding amount
1 - Number of funding rounds
Aug, 2012 - Latest funding round
Lead Investors:
Newtimes Group (via Coldwater Creek - current owner)
Brentwood Associates (past investor)

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