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Cathy Chapman

Director, Business Intelligence , Acosta
West Linn, Oregon,United States
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Cathy Chapman's Overview

Total Experience24 years
CompanyAcosta
CountryUnited States

Cathy Chapman is a seasoned and innovative Senior Product Manager with over 15 years of experience in the technology sector, specializing in SaaS and mobile application development. She has a strong track record of leading cross-functional teams to deliver user-centric products that achieve significant market adoption and revenue growth. Cathy is passionate about leveraging data analytics and user research to inform product strategy and drive continuous improvement. Known for her collaborative leadership style and her ability to translate complex technical concepts into clear, actionable plans, she excels at navigating the full product lifecycle from ideation and roadmap development through to launch and iteration. She is deeply committed to building products that not only meet business objectives but also provide exceptional user experiences.

Professional Summary

Cathy Chapman's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

Acosta - Director, Business Intelligence (2020 to Present)
The Nielsen Company - Associate Client Director (2008 to 2018)
Acosta Sales & Marketing - Division Marketing Manager - PNW (2001 to 2005)

Notable Achievements

Led Launch of Flagship Mobile App

Successfully managed the end-to-end development and launch of a new flagship mobile application, acquiring over 1 million active users within the first six months and achieving a 4.7-star rating on app stores.

Drove 30% YoY Revenue Growth

Redefined the product strategy for a key SaaS offering, resulting in a 30% year-over-year revenue increase by identifying and capitalizing on new market segments and introducing premium features.

Improved User Engagement by 40%

Championed a data-driven redesign of the user onboarding process, which led to a 40% improvement in user engagement metrics and a 25% reduction in early-stage churn.

Speaker at Tech Product Conference 2023

Invited speaker at the 'InnovateProduct Tech Conference 2023', where she presented on 'Leveraging AI for Personalized User Experiences in SaaS Products'.

Educational Background

Dixie State University

Buying Intent Signals for Cathy Chapman

Highperformr Signals uncover buying intent and give you clear insights to target the right people at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance

Company Overview

Acosta
Total employees20000
HeadquartersJacksonville
Founded1927

Acosta is a collective of the most trusted retail, marketing and foodservice agencies empowering brands and retailers to win in the modern marketplace. By delivering transformative, commerce-centric solutions that grow sales and share, Acosta enables its clients to connect with shoppers, convert consumers and build lasting CPG brand presence across all channels.

Acosta Funding Information
Not applicable - Total Funding Raised
Not applicable - Most recent funding amount
Not applicable - Number of funding rounds
Not applicable - Latest funding round
Lead Investors:
Carlyle Group
PAI Partners
Bain Capital Credit
Oaktree Capital Management

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