Cathy Chapman is a seasoned and innovative Senior Product Manager with over 15 years of experience in the technology sector, specializing in SaaS and mobile application development. She has a strong track record of leading cross-functional teams to deliver user-centric products that achieve significant market adoption and revenue growth. Cathy is passionate about leveraging data analytics and user research to inform product strategy and drive continuous improvement. Known for her collaborative leadership style and her ability to translate complex technical concepts into clear, actionable plans, she excels at navigating the full product lifecycle from ideation and roadmap development through to launch and iteration. She is deeply committed to building products that not only meet business objectives but also provide exceptional user experiences.
Cathy Chapman's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Successfully managed the end-to-end development and launch of a new flagship mobile application, acquiring over 1 million active users within the first six months and achieving a 4.7-star rating on app stores.
Redefined the product strategy for a key SaaS offering, resulting in a 30% year-over-year revenue increase by identifying and capitalizing on new market segments and introducing premium features.
Championed a data-driven redesign of the user onboarding process, which led to a 40% improvement in user engagement metrics and a 25% reduction in early-stage churn.
Invited speaker at the 'InnovateProduct Tech Conference 2023', where she presented on 'Leveraging AI for Personalized User Experiences in SaaS Products'.
Dixie State University
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Acosta is a collective of the most trusted retail, marketing and foodservice agencies empowering brands and retailers to win in the modern marketplace. By delivering transformative, commerce-centric solutions that grow sales and share, Acosta enables its clients to connect with shoppers, convert consumers and build lasting CPG brand presence across all channels.
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