Catherine Williams
West Midlands, England,United Kingdom
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Catherine Williams is an accomplished Senior UX/UI Designer and Product Strategist with over 12 years of experience in crafting intuitive and engaging digital experiences for web and mobile platforms. She possesses a strong passion for user-centered design methodologies, translating complex user needs and business requirements into elegant and effective solutions. Catherine excels in leading cross-functional teams, conducting user research, creating wireframes and prototypes, and iterating on designs based on user feedback and data analytics. She is dedicated to driving product success by ensuring usability, accessibility, and aesthetic appeal are at the forefront of every project.
Professional Summary
Catherine Williams's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Redesigned E-commerce Platform Checkout Flow
Led the complete overhaul of a major e-commerce platform's checkout process, resulting in a 25% reduction in cart abandonment rates and a 15% increase in conversion within the first quarter post-launch.
Innovator of the Year Award 2022
Received the internal 'Innovator of the Year Award' at TechSolutions Inc. for developing a novel user onboarding experience that improved user activation rates by 40%.
Published 'Accessible Design for All' Guide
Authored and internally published a comprehensive guide on web accessibility best practices (WCAG 2.1 compliance), which became the standard training material for all new design and development hires, significantly improving the accessibility scores of company products.
Speaker at UX World Conference 2023
Presented a talk on 'The Ethics of AI in UX Design' at the international UX World Conference, sharing insights with industry peers and contributing to the discourse on responsible technology design.
Educational Background
Buying Intent Signals for Catherine Williams
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Company Overview
H&R BlockH&R Block is a global company specializing in tax preparation services for individuals and small businesses. From an end-user perspective, they offer various ways to get your taxes done: you can visit one of their many retail offices to work with a tax professional in person, use their DIY tax software (online or downloadable) to file on your own, or get virtual assistance from a tax expert. They aim to provide accurate tax filing and help people understand their tax situation, often highlighting potential deductions and credits. Beyond tax season, they also offer some financial products and small business services.
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