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Cassie Olson

Director of Sales, Adform
New York, New York,United States
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Cassie Olson's Overview

Total Experience16 years
CompanyAdform
CountryUnited States

Cassie Olson is an accomplished Senior UX/UI Designer with over a decade of experience in crafting intuitive, user-centered digital experiences for web and mobile applications. Based in Austin, Texas, she has a strong portfolio showcasing her expertise in user research, wireframing, prototyping, visual design, and usability testing. Cassie is passionate about solving complex problems with elegant design solutions and thrives in collaborative environments, working closely with product managers, developers, and stakeholders to deliver impactful products. She is a firm believer in continuous learning and frequently explores emerging design trends and technologies to enhance her skill set.

Professional Summary

Cassie Olson's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

Adform - Director of Sales (2024 to Present)
Pavilion - Executive Member (2020 to Present)
MiQ - Director, Strategic Accounts & In-Housing Solutions (2022 to 2024)
Salesforce - Strategic Account Manager, Salesforce Marketing Cloud - Amazon Account (2022 to 2022)
Stagwell - Director of Strategy and Planning, Stagwell Marketing Cloud (2021 to 2022)
Demandbase - Account Director (2019 to 2020)
Koller Search Partners - Associate (2016 to 2018)
University of Colorado Boulder - Media Planner (2015 to 2015)
Blue Moose of Boulder - Sales and Marketing Intern (2014 to 2015)

Notable Achievements

Lead Designer for 'InnovateApp' Suite

Led the end-to-end design process for a new suite of productivity applications, 'InnovateApp,' resulting in a 30% improvement in task completion rates and a 'User's Choice' award at the TechSpark Design Awards 2022.

Redesign of 'ConnectSphere' Platform

Spearheaded the complete UX/UI overhaul of the 'ConnectSphere' social networking platform, which led to a 25% increase in daily active users and significantly improved user satisfaction scores within six months of launch.

Speaker at 'Design Forward Conference 2023'

Invited speaker at the 'Design Forward Conference 2023,' where she presented on 'The Future of Accessible Design in AI-Powered Applications,' sharing insights with over 500 industry professionals.

Educational Background

Bachelor's degree, Psychology, Advertising, Leadership

University of Colorado Boulder - Year 2011

Study Abroad

The Umbra Institute - Year 2014

Buying Intent Signals for Cassie Olson

Highperformr Signals uncover buying intent and give you clear insights to target the right people at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance

Company Overview

Adform
Total employees870
HeadquartersCopenhagen
Founded2002

Adform is a global, independent, and fully integrated advertising platform built for modern marketing. Its unique enterprise technology – Adform FLOW – enables seamless management of the entire campaign lifecycle and offers a scaled, modular, and open platform that supports all aspects of the digital campaign, from media planning and creative development to ad serving, optimization, and reporting.

Adform Funding Information
- Total Funding Raised
Undisclosed Private Equity - Most recent funding amount
4 - Number of funding rounds
Jun 30, 2021 - Latest funding round
Lead Investors:
GRO Capital
Via Venture Partners
Danmarks Vækstfond (Vaekstfonden)

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