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Jessica Cash is a passionate and results-driven Senior UX Researcher with over 12 years of experience in shaping user-centric digital products. She excels at translating complex user needs and business requirements into intuitive and engaging experiences. Jessica has a strong background in both qualitative and quantitative research methodologies, including usability testing, user interviews, surveys, A/B testing, and ethnographic studies. She is adept at collaborating with cross-functional teams, including designers, product managers, and engineers, to deliver impactful solutions that meet both user and business goals. Jessica is a strong advocate for inclusive design and accessibility, constantly seeking to create products that are usable and delightful for everyone. She is known for her empathetic approach, analytical skills, and her ability to communicate research findings clearly and persuasively to diverse stakeholders.
Jessica Cash (she/her)'s work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Spearheaded all user research activities for a new fintech mobile application, from foundational research to iterative usability testing. Insights directly influenced key features, contributing to the app receiving the 'Mobile Innovation of the Year 2022' award and achieving a 4.8-star rating with over 1 million downloads in its first year.
Designed and launched a company-wide user research repository, democratizing access to insights and enabling product teams to make data-informed decisions more efficiently. This initiative reduced redundant research efforts by an estimated 25% and improved cross-team collaboration.
Successfully advocated for and led the integration of WCAG 2.1 AA accessibility standards into the product development lifecycle. Conducted training and created guidelines, resulting in measurable improvements in product accessibility scores and positive feedback from users with disabilities.
Delivered a keynote presentation on 'The Future of Empathetic AI in UX Research' at the annual UX Insight Conference, sharing innovative methodologies and future trends with an audience of over 500 UX professionals.
Ross School of Business, University of Michigan - Year 2001
Highperformr Signals uncover buying intent and give you clear insights to target the right people at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Gatekeeper is a Vendor and Contract Lifecycle Management (VCLM) platform designed to help businesses manage their suppliers, contracts, and associated risks effectively. It provides tools for vendor onboarding, contract creation and storage, compliance tracking, performance monitoring, and automated workflows. From an end-user perspective, Gatekeeper aims to centralize critical vendor and contract data, reduce manual effort, improve visibility into contractual obligations and renewals, and ensure better GRC (Governance, Risk, and Compliance) outcomes.
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