Casey Saran
San Francisco Bay Area,United States
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Casey Saran is a visionary entrepreneur and the Co-founder and CEO of Spaceback, a company at the forefront of revolutionizing digital advertising by transforming social media content into scalable, high-performing display ads. With a strong background in ad-tech, including significant contributions during his tenure at Google working on advertising products, Casey identified a critical gap in the market for more engaging and authentic display advertising. He leads Spaceback with a mission to bridge the divide between creative social content and the programmatic advertising ecosystem, enabling brands to leverage their best social posts as effective display units. His expertise lies in product strategy, market development, and building innovative solutions that address complex challenges in the advertising industry. Casey is passionate about helping brands connect with their audiences more meaningfully and efficiently.
Professional Summary
Casey Saran's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Co-founder & CEO of Spaceback
Successfully co-founded and leads Spaceback, spearheading the development and market adoption of its innovative 'social display' advertising platform. Grown the company from an idea to a recognized player in the AdTech space, helping brands significantly improve their display advertising performance.
Pioneered Social Display Advertising
Instrumental in conceptualizing and popularizing the 'social display' ad format, which allows brands to repurpose authentic social media content for programmatic display campaigns, thereby increasing ad engagement, relevance, and creative velocity.
Strategic Impact at Google
During his time at Google (specifically AdMeld, which was acquired by Google), Casey Saran contributed to key advertising product initiatives and strategy, gaining deep insights into the programmatic landscape and online advertising technologies that later informed his entrepreneurial ventures with Spaceback.
Led Successful Funding Rounds for Spaceback
Successfully guided Spaceback through multiple funding rounds, securing capital from prominent investors to fuel product development, team expansion, and market growth, demonstrating strong leadership and business acumen.
Industry Thought Leader
Recognized as a thought leader in the AdTech space, frequently sharing insights on the future of digital advertising, the importance of creative automation, and the convergence of social media and display advertising through articles and industry events.
Educational Background
B.A., Mass Communications
University of California, Berkeley - Year 2006
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Company Overview
SpacebackSpaceback is a creative automation platform that specializes in transforming social media posts into interactive display ad units. Their Social Display™ technology aims to help brands extend the reach and engagement of their social content across the web by instantly converting social posts from platforms like Facebook, Instagram, TikTok, Twitter, Pinterest, and LinkedIn into multiple ad formats compliant with IAB standards.
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