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Carrie Williams

Account Director - Higher Education, Lightcast
Newport, Wales,United Kingdom
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Carrie Williams's Overview

Total Experience14 years
CompanyLightcast
CountryUnited Kingdom

Carrie Williams is a dynamic and results-oriented professional with 15 years of experience in digital marketing and brand strategy, currently based in Austin, Texas. She has a strong track record of developing and executing innovative marketing campaigns that drive brand awareness, customer acquisition, and revenue growth. Carrie is adept at leveraging data analytics to inform strategy, optimize performance, and deliver measurable results. Known for her creative problem-solving skills and collaborative leadership style, she excels at building and mentoring high-performing teams and fostering strong relationships with stakeholders. Carrie is passionate about emerging technologies and their application in creating engaging customer experiences.

Professional Summary

Carrie Williams's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

Lightcast - Account Director - Higher Education (2023 to Present)
University of South Wales - Senior Student Recruitment Officer (2022 to 2023)
Cardiff and Vale College - Student Admissions Manager (2012 to 2013)
Liberty Living - Assistant Manager (2012 to 2012)
Weston College - Student Liaison and Entitlement Officer (2011 to 2012)

Notable Achievements

Global Brand Campaign Lead

Successfully led a global brand awareness campaign across 10+ countries, resulting in a 40% increase in brand recall and a 25% uplift in qualified leads within 12 months.

Digital Transformation Initiative

Spearheaded a digital transformation initiative for a legacy product line, implementing new e-commerce channels and digital marketing strategies that boosted online sales by 60% in the first year.

Marketing Innovator of the Year Award

Received the company's 'Marketing Innovator of the Year' award for developing a novel social media engagement strategy that significantly increased customer interaction and community growth.

Team Expansion and Mentorship

Grew the digital marketing team from 3 to 15 members, establishing a culture of continuous learning and mentorship that led to improved team performance and retention.

Educational Background

Postgraduate Degree, Career Guidance

University of Glamorgan - Year 2010

Bachelor's degree, Psychology with Criminology and Criminal Justice

University of Glamorgan - Year 2004

Buying Intent Signals for Carrie Williams

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Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance

Company Overview

Lightcast
Total employees1200
HeadquartersMoscow
Founded2022

Lightcast (formerly Emsi Burning Glass) is a global leader in labor market analytics. They provide comprehensive data, software, and expert guidance on job markets, enabling educational institutions, corporations, and governments to make informed decisions about talent, economic development, and skills. Lightcast aims to unlock new possibilities in the Dorld of work by illuminating talent supply and demand dynamics.

Lightcast Funding Information
Not applicable - Total Funding Raised
Not applicable - Most recent funding amount
Not applicable - Number of funding rounds
Not applicable - Latest funding round
Lead Investors:
KKR (Kohlberg Kravis Roberts)
Strada Education Network

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