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Carrie Majewski

Vice President Apparel and Gifts, Follett Higher Education
Wheaton, Illinois,United States
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Carrie Majewski's Overview

Total Experience23 years
CompanyFollett Higher Education
CountryUnited States

Carrie Majewski is a highly accomplished marketing leader and content strategist with extensive experience in driving growth for B2B and SaaS companies. She is currently the Chief Marketing Officer at Marketing Mojo. Known for her expertise in crafting compelling brand narratives, developing data-driven marketing strategies, and building high-performing teams, Carrie has a strong track record of enhancing brand visibility, generating demand, and accelerating revenue. She is a passionate advocate for customer-centric marketing and leveraging innovative technologies, including AI, to optimize marketing efforts. Carrie is also a recognized thought leader, speaker, and author in the content marketing space.

Professional Summary

Carrie Majewski's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

Follett Higher Education - Vice President Apparel and Gifts (2022 to Present)
Scrip Companies - Product Manager, Massage and Spa (2014 to 2014)
OfficeMax - Category Manager, Calendars, Planners and Frames (2012 to 2014)
Sports Authority - Senior Buyer, Fitness and Indoor Games (2009 to 2012)
The Great Indoors - Associate Buyer (2004 to 2005)
Galyans Sports and Outdoor - Assistant Buyer (2002 to 2004)

Notable Achievements

Chief Marketing Officer Leadership

Successfully leads marketing strategy and execution as CMO at Marketing Mojo, focusing on innovative approaches to drive growth and market presence for the agency and its clients.

Co-Author of 'Smarter Content'

Co-authored the influential book 'Smarter Content: A Practical Guide to Your B2B Content Marketing Strategy,' providing actionable insights and frameworks for effective content marketing.

Industry Speaker and Thought Leader

Frequently invited to speak at prominent industry conferences and events (such as Content Marketing World, MarketingProfs B2B Forum) sharing expertise on content strategy, AI in marketing, and modern marketing practices.

Former Director of Content & Evangelism at Wistia

Played a key role in shaping Wistia's renowned content strategy, significantly contributing to its brand authority and community engagement in the video marketing space.

Champion for Women in Tech and Marketing

Actively supports and mentors women in the technology and marketing fields, contributing to a more diverse and inclusive industry landscape.

Educational Background

Bachelor of Science, Retail Management

Purdue University - Year 1998

Buying Intent Signals for Carrie Majewski

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Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance

Company Overview

Follett Higher Education
Total employees9500
HeadquartersWestchester
Founded1873

Follett Higher Education is a leading educational partner to colleges and universities across North America. They provide a wide range of services and products including course materials management, campus retail solutions, digital learning platforms, and e-commerce technology. Their goal is to drive student success, improve affordability, and enhance the overall educational experience by supporting institutions, faculty, and students.

Follett Higher Education Funding Information
not applicable - Total Funding Raised
not applicable - Most recent funding amount
not applicable - Number of funding rounds
not applicable - Latest funding round
Lead Investors:
Jefferson River Capital LLC

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