Carolyn Hanson
Palmer, Alaska,United States
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Carolyn Hanson is a distinguished leader in digital marketing and brand strategy with over a decade of experience helping technology companies scale their market presence and drive revenue growth. She is recognized for her expertise in creating data-driven marketing campaigns, fostering strong brand identities, and building high-performing teams. Carolyn possesses a keen understanding of market dynamics and consumer behavior, enabling her to develop innovative strategies that resonate with target audiences and achieve significant business outcomes. Her work often involves a blend of creative storytelling, analytical rigor, and a passion for leveraging emerging digital platforms to connect with customers in meaningful ways. She is a strong advocate for user-centric approaches and believes in the power of authentic communication to build lasting brand loyalty.
Professional Summary
Carolyn Hanson's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Global Rebranding Initiative Lead
Successfully led a company-wide global rebranding initiative for a SaaS unicorn, resulting in a 25% increase in brand recognition and a 15% uplift in lead conversion rates within the first year. Oversaw all aspects from strategy to execution across multiple international markets.
Digital Transformation Champion
Pioneered the adoption of a new marketing automation platform and data analytics suite, which streamlined campaign workflows, improved customer segmentation, and contributed to a 30% increase in marketing ROI.
Keynote Speaker at MarTech Conference 2022
Delivered a keynote presentation on 'The Future of Personalization in B2B Marketing' at a major industry conference, sharing insights with over 1,000 marketing professionals and establishing thought leadership.
Educational Background
Northern Arizona University-The W. A. Franke College of Business - Year 1982
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Company Overview
MTAThe Metropolitan Transportation Authority (MTA) is a public benefit corporation responsible for public transportation in the New York City metropolitan area of the U.S. state of New York. The MTA is the largest public transit authority in North America, serving 12 counties in Downstate New York, along with two counties in southwestern Connecticut under contract to the Connecticut Department of Transportation. It operates subways, buses, commuter rail lines (Long Island Rail Road and Metro-North Railroad), bridges, and tunnels, facilitating mobility for millions of residents and visitors daily.
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