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Caroline Terry

Director Corporate Marketing, DerbySoft
Dallas-Fort Worth Metroplex,United States
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Caroline Terry's Overview

Total Experience20 years
CompanyDerbySoft
CountryUnited States

Caroline Terry is a seasoned Product Management leader with over 12 years of experience in driving product strategy, development, and market launch for innovative SaaS and mobile applications. She possesses a strong ability to translate complex customer needs and market opportunities into clear product roadmaps and actionable development plans. Caroline is known for her collaborative leadership style, fostering cross-functional teamwork between engineering, design, marketing, and sales to deliver user-centric products that achieve significant business impact. She is deeply passionate about leveraging data analytics and user research to inform product decisions and iteratively improve user experience. Outside of her professional life, Caroline is an advocate for women in tech and enjoys mentoring aspiring product managers.

Professional Summary

Caroline Terry's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

DerbySoft - Director Corporate Marketing (2021 to Present)
The Hall Agency - Publicist/Account Executive (2014 to 2017)
PureWow - Dallas Editor (2014 to 2016)
Elle Public Relations - Principal (2013 to 2014)
Plan B PR - Executive Publicist (2011 to 2012)
Sandow Media - Director of Regional Sales (2010 to 2011)
Modern Luxury - Senior Account Executive (2008 to 2010)

Notable Achievements

Led Launch of Flagship SaaS Platform

Spearheaded the end-to-end product lifecycle for a new enterprise SaaS platform, from ideation through to successful market launch. Achieved 150% of initial sales targets within the first year and a 95% customer satisfaction rate.

Increased Mobile App Engagement by 40%

Redefined the mobile app strategy by incorporating gamification and personalized content features, resulting in a 40% increase in daily active users and a 25% uplift in user retention over 6 months.

Innovator of the Year Award 2021

Received the internal 'Innovator of the Year' award at TechGen Solutions for conceptualizing and championing a novel AI-driven feature that significantly differentiated the product in a competitive market.

Speaker at ProductCon 2022

Presented a talk on 'Data-Driven Product Roadmapping for Agile Teams' at ProductCon 2022, sharing insights and best practices with an audience of over 500 product professionals.

Educational Background

BA, History

Texas A&M University - Year 2001

Homewood High School - Year 1997

Buying Intent Signals for Caroline Terry

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Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance

Company Overview

DerbySoft
Total employees650
HeadquartersDallas
Founded2002

DerbySoft is a global technology company specializing in high-performance distribution services for the hospitality industry. They connect hotel suppliers (chains, independent hotels, and hotel groups) with a vast network of distributors (Online Travel Agencies, wholesalers, metasearch engines) worldwide. Their core offerings enable seamless, real-time data exchange for hotel rates, availability, and inventory, along with content and marketing solutions designed to optimize hotel bookings and revenue. DerbySoft aims to simplify the complex landscape of hotel distribution through innovative technology and customized solutions.

DerbySoft Funding Information
$38M - Total Funding Raised
$15M - Most recent funding amount
3 - Number of funding rounds
1 Sep, 2015 - Latest funding round
Lead Investors:
Susquehanna Growth Equity (SGE)
NewMargin Ventures
Matrix Partners China

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