Caroline Drury
Boston, Massachusetts,United States
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Caroline Drury is a highly accomplished marketing and brand strategist with extensive global experience, currently serving as the Global Head of Brand & Creative at Xero. She is known for her ability to build and lead high-performing teams, develop impactful brand narratives, and drive customer-centric marketing initiatives that deliver significant business growth. Caroline's expertise spans across brand strategy, creative direction, digital marketing, integrated campaigns, and stakeholder management, primarily within the technology and financial services sectors. She is passionate about leveraging creativity and data to connect with audiences and build enduring brand loyalty.
Professional Summary
Caroline Drury's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Global Head of Brand & Creative at Xero
Leads Xero's global brand strategy, creative development, and execution across all markets, significantly shaping the company's brand perception and driving customer acquisition and engagement for the cloud accounting platform.
Brand Transformation and Growth Leadership
Successfully led and executed major brand transformations and growth strategies for prominent organizations, including Xero and previously at Suncorp Group, resulting in enhanced brand equity, market share, and customer engagement.
Development of Award-Winning Campaigns
Instrumental in the ideation and execution of numerous award-winning and highly effective marketing campaigns that have resonated with target audiences and achieved key business objectives.
Champion of Customer-Centric Marketing
A strong advocate for placing the customer at the heart of marketing and brand strategy, consistently developing initiatives that improve customer experience and build lasting relationships.
Educational Background
Bachelor of Arts - BA, Sociology, American Studies, History
Boston College - Year 2010
Wellesley Senior High School - Year 2006
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Company Overview
Bank of AmericaBank of America is one of the world's leading financial institutions, serving individual consumers, small and middle-market businesses, and large corporations with a full range of banking, investing, asset management, and other financial and risk management products and services. The company provides unmatched convenience in the United States, serving approximately 69 million consumer and small business clients with approximately 3,800 retail financial centers, approximately 15,000 ATMs, and award-winning digital banking with approximately 57 million verified digital users.
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