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Carolina Arguelles Navas is a highly accomplished and influential product marketing leader with over 15 years of experience in the B2B SaaS industry. She currently serves as the VP of Product Marketing at HubSpot, where she leads the go-to-market strategy for HubSpot's comprehensive suite of products. Known for her customer-centric approach, Carolina excels at translating complex product capabilities into compelling value propositions that resonate with target audiences. Her expertise spans GTM strategy, product positioning, messaging, team leadership, and driving growth. Prior to HubSpot, she held significant roles, including Senior Director of Product Marketing at Intercom, where she was instrumental in scaling the product marketing function and shaping the company's narrative. She also contributed her expertise at Kissmetrics and Dell, consistently demonstrating a passion for understanding customer needs and leveraging those insights to build successful products and marketing campaigns.
carolina arguello's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Leads and scales the product marketing organization at HubSpot, responsible for the go-to-market strategy, messaging, and positioning for HubSpot's entire product portfolio, driving customer acquisition and growth.
As Senior Director of Product Marketing at Intercom, she built and led a high-performing team, significantly contributing to Intercom's market positioning, product launches, and overall growth during a period of rapid expansion.
Recognized as an influential voice in the product marketing community, frequently sharing insights on GTM strategy, customer messaging, and building effective marketing teams through speaking engagements, articles, and social media.
Consistently advocates for and implements customer-centric approaches in product development and marketing, ensuring products meet genuine user needs and are communicated effectively.
Universidad de Ciencias Comerciales - Year 2013
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