Carol Cabot
Columbus, Ohio,United States
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Carol Cabot is a highly accomplished Senior Product Marketing Manager with over 15 years of experience in the tech industry, specializing in SaaS and cloud solutions. She has a proven track record of developing and executing go-to-market strategies that drive revenue growth, market share, and customer adoption. Carol is passionate about understanding customer needs and translating complex technical features into compelling value propositions. She is recognized for her leadership skills, ability to build and mentor high-performing teams, and her data-driven approach to decision-making. Her expertise spans market research, competitive analysis, product positioning, content creation, and sales enablement.
Professional Summary
Carol Cabot's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Exceeded ARR Target by 30% for New SaaS Product
Led the go-to-market strategy for a flagship SaaS product, resulting in a 30% overachievement of the Annual Recurring Revenue (ARR) target in the first year and securing a 15% market share within 18 months.
Global Expansion and Localization Initiative
Spearheaded the international expansion strategy for a key product line into 5 new EMEA and APAC markets, including market research, localization efforts, and targeted launch campaigns, which contributed to a 25% increase in global user acquisition.
Innovator of the Year Award 2021
Received the company's 'Innovator of the Year' award for developing a novel, data-driven customer segmentation model that improved campaign targeting efficiency by 40% and significantly boosted conversion rates.
Built and Scaled Product Marketing Team
Successfully built the product marketing function from the ground up, recruiting, mentoring, and leading a team of 5 product marketers who consistently exceeded their MQL and pipeline generation goals.
Educational Background
Buying Intent Signals for Carol Cabot
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Company Overview
Huntington National BankHuntington National Bank, a subsidiary of Huntington Bancshares Incorporated, is a full-service regional bank headquartered in Columbus, Ohio. Founded in 1866, it provides a comprehensive suite of banking, investment, mortgage, trust, and insurance services to personal, small business, commercial, and institutional customers. Huntington is known for its customer-centric approach, community involvement, and a wide network of branches and ATMs primarily across the Midwest and parts of the Eastern United States. They focus on making banking easier and more convenient for their clients.
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