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Carlos Sentís is a seasoned entrepreneur and innovator, best known as the Founder and CEO of Woonivers (previously The World In Your Hands). With a strong focus on the intersection of technology, travel, and finance, he has successfully led Woonivers to become a prominent player in the digitalization of the tax-free shopping process for international tourists. His vision centers on simplifying complex procedures through user-friendly digital solutions, thereby enhancing the travel experience and providing significant value to both consumers and retailers. Carlos is recognized for his leadership in driving technological advancements in the fintech and travel-tech sectors, fostering a culture of innovation, and successfully scaling his business internationally.
Carlos Sentís's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Successfully founded and scaled Woonivers, a pioneering company that digitizes and simplifies the VAT refund process for non-EU tourists, transforming a traditionally cumbersome paper-based system into an efficient mobile-first experience.
Spearheaded the development of one of the first fully digital tax-free solutions approved by tax authorities, significantly reducing fraud and improving the efficiency of VAT recovery for both travelers and merchants.
Led Woonivers through successful funding rounds and established key strategic partnerships with major retailers, payment processors, and tourism bodies to expand the company's reach and service offerings.
Instrumental in expanding Woonivers' operations beyond its initial market, establishing a strong presence in multiple European countries and positioning the company as a leader in the digital tax-free industry.
Frequently speaks and contributes to discussions on how technology can transform the tourism and retail sectors, emphasizing the benefits of digitalization for improved customer experience and operational efficiency.
IE Business School - Year 2018
Universidad Complutense de Madrid - Year 2007
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The World Innovation Alliance (WIA) is a global organization dedicated to fostering innovation and collaboration to address critical global challenges. It connects innovators, corporations, governments, and academic institutions to co-create solutions, often leveraging data-driven approaches (such as its 'Improve X with data' focus) to drive impactful change and sustainable development worldwide. WIA aims to build ecosystems that support the scaling of innovations for a better future.
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