highperformr logo

Carla Roddy

Director of Marketing, Apps Associates
Suffolk County, Massachusetts,United States
Find Carla Roddy's Email
Find Carla Roddy’s Phone

Carla Roddy's Overview

Total Experience46 years
CompanyApps Associates
CountryUnited States

Carla Roddy is a results-oriented Senior Product Manager with over 12 years of experience in conceptualizing, developing, and launching innovative digital products in fast-paced tech environments. She possesses a strong ability to translate complex user needs and business requirements into actionable product roadmaps and compelling user stories. Carla is adept at cross-functional team leadership, stakeholder management, and leveraging data analytics to drive product strategy and achieve key performance indicators. She is passionate about creating user-centric solutions that solve real-world problems and deliver exceptional value.

Professional Summary

Carla Roddy's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

Apps Associates - Director of Marketing (2018 to Present)
Energy Services Group (ESG) - Marketing Director (2017 to 2018)
TriCore Solutions - Director of Marketing (2012 to 2017)
West Roxbury Community Center - Board Member (2007 to 2017)
BPMInstitute.org - Corporate Membership Manager/Marketing Consultant (2007 to 2012)
Isis Maternity - Client Associate (2006 to 2007)
Hudson Highland Group - Marketing Director, IT Practice Group (2001 to 2006)
ADEPT, Inc. - Marketing Manager (1994 to 2001)
Hydroaire - Marketing Specialist (1993 to 1994)
Camex - Assistant to CFO (1989 to 1993)

Notable Achievements

Launched Flagship Mobile Application

Led the end-to-end development and successful launch of a flagship mobile application, acquiring 500,000+ users within the first six months and achieving a 4.7-star average rating on app stores.

Increased User Engagement by 35%

Championed a data-driven redesign of key product features, resulting in a 35% increase in daily active users and a 25% improvement in user retention metrics over 12 months.

Secured 'Product Innovation of the Year' Award

Pioneered a novel AI-powered feature set that was recognized with the 'Product Innovation of the Year' award at the 2022 Tech Innovators Summit, significantly enhancing competitive differentiation.

Streamlined Agile Development Process

Implemented and optimized agile development methodologies across multiple product teams, reducing time-to-market for new features by an average of 20% while improving team velocity and predictability.

Educational Background

Masters, Communications Management

Simmons University - Year 1990

BA

University of Massachusetts, Amherst

Buying Intent Signals for Carla Roddy

Highperformr Signals uncover buying intent and give you clear insights to target the right people at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance

Company Overview

Apps Associates
Total employees2500
HeadquartersBurlington, MA
Founded2002

Apps Associates is a global technology and business services company specializing in cloud migration, managed services, and the implementation and optimization of enterprise applications, particularly Oracle and Salesforce. They help organizations modernize their IT infrastructure, streamline business processes, and leverage data analytics for better decision-making. With a strong focus on AWS, Oracle Cloud, and Salesforce platforms, they serve a diverse range of industries, enabling digital transformation and operational excellence for their clients.

Apps Associates Funding Information
Not applicable - Total Funding Raised
Not applicable - Most recent funding amount
2 - Number of funding rounds
Oct 3, 2017 - Latest funding round
Lead Investors:
Linden Capital Partners

Highperformr's free tools for company research

Find contact info

Get verified emails, phone numbers, and LinkedIn profile details

Find similar contacts

Discover contacts with similar roles, seniority, or companies

Perform deep contact research

Uncover insights like skills, work history, social links, and more

Discover, research and enrich contacts with Highperformr — Smarter, Faster

Explore contacts in-depth — from verified emails and phone numbers to LinkedIn activity, job changes, and more — all in one powerful view.

Highperformr AI helps you surface the right people and enrich your CRM with live, accurate contact insights so your teams can connect faster and close smarter.

  • Track signals like job change, promotion, and LinkedIn activity
  • Enrich contacts with verified email, phone, and social data instantly
  • Automate enrichment and updates with powerful workflows
  • Sync enriched contact info directly into your CRM and tools

Thousands of contacts — including decision-makers, influencers, and ICP matches — are just a search away.

Thousands of companies, including, are just a search away.