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Caren Tobin

Vice President of Sales and Marketing, Treatspace
Pittsburgh, Pennsylvania,United States
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Caren Tobin's Overview

Total Experience30 years
CompanyTreatspace
CountryUnited States

Caren Tobin is a highly accomplished marketing executive with over two decades of experience in the technology sector, particularly within B2B SaaS environments. She currently serves as the Chief Marketing Officer (CMO) at Brightcove, where she leads the global marketing organization, overseeing brand strategy, demand generation, product marketing, corporate communications, and field marketing. Caren is known for her expertise in developing and executing comprehensive go-to-market strategies, building high-performing teams, and driving significant revenue growth and market expansion. Prior to Brightcove, she held senior marketing leadership positions at notable tech companies including WP Engine and Rackspace, consistently delivering impactful results through data-driven insights and customer-centric approaches. She is passionate about leveraging technology to solve business challenges and fostering a culture of innovation and collaboration within her teams.

Professional Summary

Caren Tobin's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

Treatspace - Vice President of Sales and Marketing (2014 to Present)
Caren Tobin Consulting - CEO (2012 to 2014)
McKesson Provider Technologies: McKesson Automation (Now Aesynt, Inc.) - VP of Corporate Accounts, Marketing, Product and Program Management, Business Development (1997 to 2011)
CVS Health - Director of Business Development (1994 to 1997)

Notable Achievements

Chief Marketing Officer at Brightcove

Appointed as CMO in late 2022, responsible for leading Brightcove's global marketing strategy and execution to accelerate growth and strengthen its position as a leader in video technology solutions.

Scaled Marketing Operations at WP Engine

As VP, Head of Global Marketing, GTM & Enablement at WP Engine, she played a pivotal role in scaling marketing operations, enhancing go-to-market strategies, and contributing to the company's substantial growth in the WordPress hosting and digital experience platform space.

Leadership in Global Field & Partner Marketing at Rackspace

During her tenure as Senior Director, Global Field & Partner Marketing at Rackspace, Caren was instrumental in developing and executing marketing programs that drove demand and supported sales efforts across various regions and partner ecosystems.

Champion for Data-Driven Marketing

Consistently applies a data-centric approach to marketing, utilizing analytics and insights to optimize campaigns, improve customer targeting, and measure ROI effectively across her roles.

Educational Background

Bachelor of Arts (B.A.), Sociology/Psychology

Indiana University of Pennsylvania

Buying Intent Signals for Caren Tobin

Highperformr Signals uncover buying intent and give you clear insights to target the right people at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance

Company Overview

Treatspace
Total employees28
HeadquartersPittsburgh
Founded2012

Treatspace is a healthcare technology company that provides a platform for patient referral management and secure communication between healthcare providers. Their solutions aim to streamline workflows, improve care coordination, and enhance patient access to care, ultimately helping practices grow and retain patients. Treatspace was acquired by Solv. in May 2021, integrating its referral technology into Solv's broader patient booking and healthcare navigation platform.

Treatspace Funding Information
$4.3M - Total Funding Raised
$1.3M - Most recent funding amount
4 - Number of funding rounds
Mar 1, 2018 - Latest funding round
Lead Investors:
Innovation Works
UPMC Enterprises
Magarac Venture Partners (MVP)
BlueTree Allied Angels
Keiretsu Forum

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