Caren Tobin
Pittsburgh, Pennsylvania,United States
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Caren Tobin is a highly accomplished marketing executive with over two decades of experience in the technology sector, particularly within B2B SaaS environments. She currently serves as the Chief Marketing Officer (CMO) at Brightcove, where she leads the global marketing organization, overseeing brand strategy, demand generation, product marketing, corporate communications, and field marketing. Caren is known for her expertise in developing and executing comprehensive go-to-market strategies, building high-performing teams, and driving significant revenue growth and market expansion. Prior to Brightcove, she held senior marketing leadership positions at notable tech companies including WP Engine and Rackspace, consistently delivering impactful results through data-driven insights and customer-centric approaches. She is passionate about leveraging technology to solve business challenges and fostering a culture of innovation and collaboration within her teams.
Professional Summary
Caren Tobin's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Chief Marketing Officer at Brightcove
Appointed as CMO in late 2022, responsible for leading Brightcove's global marketing strategy and execution to accelerate growth and strengthen its position as a leader in video technology solutions.
Scaled Marketing Operations at WP Engine
As VP, Head of Global Marketing, GTM & Enablement at WP Engine, she played a pivotal role in scaling marketing operations, enhancing go-to-market strategies, and contributing to the company's substantial growth in the WordPress hosting and digital experience platform space.
Leadership in Global Field & Partner Marketing at Rackspace
During her tenure as Senior Director, Global Field & Partner Marketing at Rackspace, Caren was instrumental in developing and executing marketing programs that drove demand and supported sales efforts across various regions and partner ecosystems.
Champion for Data-Driven Marketing
Consistently applies a data-centric approach to marketing, utilizing analytics and insights to optimize campaigns, improve customer targeting, and measure ROI effectively across her roles.
Educational Background
Bachelor of Arts (B.A.), Sociology/Psychology
Indiana University of Pennsylvania
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Company Overview
TreatspaceTreatspace is a healthcare technology company that provides a platform for patient referral management and secure communication between healthcare providers. Their solutions aim to streamline workflows, improve care coordination, and enhance patient access to care, ultimately helping practices grow and retain patients. Treatspace was acquired by Solv. in May 2021, integrating its referral technology into Solv's broader patient booking and healthcare navigation platform.
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