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Candice Naito

Senior Vice President, Central Pacific Bank
Honolulu County, Hawaii,United States
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Candice Naito's Overview

Total Experience0 years
CompanyCentral Pacific Bank
CountryUnited States

Candice Naito is a highly accomplished and strategic marketing leader with extensive global experience, currently serving as the Chief Marketing Officer (CMO) at Rakuten Group. She is recognized for her expertise in driving brand growth, customer acquisition, and digital transformation within the competitive e-commerce and technology landscapes. Candice has a strong track record of building and leading high-performing international teams, developing innovative marketing campaigns, and leveraging data-driven insights to enhance customer engagement and achieve significant business results. Her leadership focuses on integrating marketing efforts across diverse platforms to create cohesive and impactful brand narratives.

Professional Summary

Candice Naito's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

Central Pacific Bank - Senior Vice President ( to Present)

Notable Achievements

Global Marketing Leadership at Rakuten

As CMO of Rakuten, successfully leads global marketing strategies, driving brand awareness, customer acquisition, and loyalty for one of the world's leading internet services companies. Oversees diverse marketing functions including digital, brand, communications, and market research.

Driving Digital Transformation in Marketing

Championed the adoption of cutting-edge marketing technologies and data analytics to optimize campaign performance, personalize customer experiences, and improve ROI across Rakuten's diverse portfolio of services.

Brand Revitalization and Market Expansion

Instrumental in evolving Rakuten's brand identity and messaging to resonate with a global audience, contributing to successful market expansion initiatives and strengthening the company's competitive position.

Building High-Performance Marketing Teams

Known for her ability to recruit, mentor, and lead diverse, high-performing marketing teams, fostering a culture of innovation, collaboration, and continuous improvement.

Educational Background

Buying Intent Signals for Candice Naito

Highperformr Signals uncover buying intent and give you clear insights to target the right people at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance

Company Overview

Central Pacific Bank
Total employees877
HeadquartersHonolulu
Founded1954

Central Pacific Bank is a Hawaii-based financial institution and the primary subsidiary of Central Pacific Financial Corp. It provides a full range of banking products and services, including checking and savings accounts, loans (personal, commercial, mortgage), wealth management, and investment services to individuals, businesses, and government agencies throughout Hawaii. The bank is known for its community focus and commitment to serving the financial needs of Hawaii's residents and businesses.

Central Pacific Bank Stock Information
Central Pacific Bank, Inc. is listed on the NYSE under the ticker symbol CPF. The company went public on July 1, 1987

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