Candice Naito is a highly accomplished and strategic marketing leader with extensive global experience, currently serving as the Chief Marketing Officer (CMO) at Rakuten Group. She is recognized for her expertise in driving brand growth, customer acquisition, and digital transformation within the competitive e-commerce and technology landscapes. Candice has a strong track record of building and leading high-performing international teams, developing innovative marketing campaigns, and leveraging data-driven insights to enhance customer engagement and achieve significant business results. Her leadership focuses on integrating marketing efforts across diverse platforms to create cohesive and impactful brand narratives.
Candice Naito's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
As CMO of Rakuten, successfully leads global marketing strategies, driving brand awareness, customer acquisition, and loyalty for one of the world's leading internet services companies. Oversees diverse marketing functions including digital, brand, communications, and market research.
Championed the adoption of cutting-edge marketing technologies and data analytics to optimize campaign performance, personalize customer experiences, and improve ROI across Rakuten's diverse portfolio of services.
Instrumental in evolving Rakuten's brand identity and messaging to resonate with a global audience, contributing to successful market expansion initiatives and strengthening the company's competitive position.
Known for her ability to recruit, mentor, and lead diverse, high-performing marketing teams, fostering a culture of innovation, collaboration, and continuous improvement.
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Central Pacific Bank is a Hawaii-based financial institution and the primary subsidiary of Central Pacific Financial Corp. It provides a full range of banking products and services, including checking and savings accounts, loans (personal, commercial, mortgage), wealth management, and investment services to individuals, businesses, and government agencies throughout Hawaii. The bank is known for its community focus and commitment to serving the financial needs of Hawaii's residents and businesses.
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