Candance Parton

Associate Creative Director, Fossil Group, Inc.
Dallas, Texas,United States
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Who Is Candance Parton?

Total Experience24 years
CompanyFossil Group, Inc.
CountryUnited States

Candace Parton is a results-driven Senior Marketing Strategist with over 12 years of experience in developing and executing comprehensive digital marketing campaigns for B2B and B2C clients. She possesses a deep understanding of SEO, SEM, content marketing, social media strategy, and data analytics, consistently translating insights into actionable plans that drive brand growth and customer engagement. Candace is known for her creative approach to problem-solving, her leadership in cross-functional teams, and her commitment to staying ahead of industry trends to deliver innovative marketing solutions.

Candance Parton LinkedIn pageCompany Website

How Did Candance Parton's Career Path Shape Their Journey?

Candance Parton's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

Fossil Group, Inc. - Associate Creative Director(2021 to Present)
Savannah College of Art and Design - Professor of Accessory Design(2013 to 2023)
Fossil Group, Inc. - Senior Designer(2004 to 2013)
Liz Claiborne - Designer(2003 to 2004)

What Are Candance Parton's Key Achievements?

Led Global Rebranding Initiative

Spearheaded a global rebranding initiative for a major tech client, resulting in a 25% increase in brand recognition and a 15% uplift in lead generation within the first year.

Digital Campaign of the Year Award

Received the 'Digital Campaign of the Year' award from the Austin Marketing Association for an innovative social media campaign that achieved 300% ROI for a local startup.

Keynote Speaker at MarTech Summit 2022

Invited as a keynote speaker at the MarTech Summit 2022, where she presented on 'The Future of AI in Personalized Marketing,' receiving acclaim from industry peers.

Scaled SEO Traffic by 150%

Developed and implemented an organic SEO strategy that increased website traffic by 150% and improved search engine rankings for key competitive terms within 18 months for a mid-sized e-commerce business.

What's Candance Parton's Educational Background?

Master of Fine Arts (MFA), Set Design

New York University - Year 1995

Bachelor of Fine Arts (BFA), Painting

University of Tennessee, Knoxville - Year 1990

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Hiring actively
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Company Overview

Fossil Group, Inc.
Total employees6200
HeadquartersRichardson, Texas
Founded1984

Fossil Group, Inc. is an American global design, marketing, distribution, and innovation company specializing in lifestyle accessories. Under a diverse portfolio of owned and licensed brands, its offerings include fashion watches, jewelry, handbags, small leather goods, and wearables. Its owned brands include Fossil, Relic, Michele Watch, Skagen Denmark, Misfit, and Zodiac Watches. Licensed brands include Armani Exchange, Diesel, DKNY, Emporio Armani, Kate Spade New York, Michael Kors, PUMA, and Tory Burch. The company distributes its products through a diversified global network.

Company Website
Fossil Group, Inc. Stock Information
Fossil Group, Inc., Inc. is listed on the NASDAQ under the ticker symbol FOSL. The company went public on December 2, 1993

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