Candace Parton
Dallas, Texas,United States
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Find Candace Parton’s PhoneCandace Parton's Overview
Candace Parton is a results-driven Senior Marketing Strategist with over 12 years of experience in developing and executing comprehensive digital marketing campaigns for B2B and B2C clients. She possesses a deep understanding of SEO, SEM, content marketing, social media strategy, and data analytics, consistently translating insights into actionable plans that drive brand growth and customer engagement. Candace is known for her creative approach to problem-solving, her leadership in cross-functional teams, and her commitment to staying ahead of industry trends to deliver innovative marketing solutions.
Professional Summary
Candace Parton's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Led Global Rebranding Initiative
Spearheaded a global rebranding initiative for a major tech client, resulting in a 25% increase in brand recognition and a 15% uplift in lead generation within the first year.
Digital Campaign of the Year Award
Received the 'Digital Campaign of the Year' award from the Austin Marketing Association for an innovative social media campaign that achieved 300% ROI for a local startup.
Keynote Speaker at MarTech Summit 2022
Invited as a keynote speaker at the MarTech Summit 2022, where she presented on 'The Future of AI in Personalized Marketing,' receiving acclaim from industry peers.
Scaled SEO Traffic by 150%
Developed and implemented an organic SEO strategy that increased website traffic by 150% and improved search engine rankings for key competitive terms within 18 months for a mid-sized e-commerce business.
Educational Background
Master of Fine Arts (MFA), Set Design
New York University - Year 1995
Bachelor of Fine Arts (BFA), Painting
University of Tennessee, Knoxville - Year 1990
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Company Overview
Fossil Group, Inc.Fossil Group, Inc. is an American global design, marketing, distribution, and innovation company specializing in lifestyle accessories. Under a diverse portfolio of owned and licensed brands, its offerings include fashion watches, jewelry, handbags, small leather goods, and wearables. Its owned brands include Fossil, Relic, Michele Watch, Skagen Denmark, Misfit, and Zodiac Watches. Licensed brands include Armani Exchange, Diesel, DKNY, Emporio Armani, Kate Spade New York, Michael Kors, PUMA, and Tory Burch. The company distributes its products through a diversified global network.
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