Multithread effectively and personalize outreach to convert deals faster
Elevate social presence and drive business growth from social media
Identify and prioritize high-intent leads, and improve sales effectiveness
Find and connect with ICP attendees, and improve event outcomes
Campbell Macdonald is a seasoned entrepreneur and technology leader, currently serving as the Co-founder and CEO of Pathlight. Pathlight is a real-time Performance Intelligence platform designed to help customer-facing teams and their managers leverage data to improve performance and achieve their goals. Before Pathlight, Campbell co-founded and led Proximal, a mobile-first sales enablement platform, which was successfully acquired by Xactly Corp. He is passionate about building impactful software products, fostering data-driven cultures, and empowering teams to succeed in the modern business landscape. His expertise lies in SaaS, enterprise software, product strategy, and scaling technology ventures.
⚡️ Campbell Macdonald's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Co-founded and leads Pathlight, a pioneering Performance Intelligence platform that provides real-time insights for customer-facing teams, helping organizations optimize operations and accelerate growth.
Successfully co-founded and scaled Proximal, a mobile sales enablement tool, leading to its acquisition by Xactly Corp, a leader in sales performance management.
Frequently speaks and writes about the importance of data, transparency, and coaching in managing and motivating high-performing teams in the SaaS and customer service industries.
Queen's University
University of Manitoba
Highperformr Signals uncover buying intent and give you clear insights to target the right people at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Proxxi is a technology company dedicated to enhancing workplace safety through innovative wearable devices. Their primary offering, the Proxxi Voltage, is a wrist-worn sensor that provides real-time alerts to workers about the presence of nearby energized electrical equipment, aiming to prevent serious injuries and fatalities from electrical contact. They focus on empowering workers in high-risk environments, such as utilities, construction, and manufacturing, with tools that offer an additional layer of protection against unseen electrical hazards.
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