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Callum Baxter

Senior Vice President Sales, Sports and Media & Entertainment, Deltatre
Hersham, England,United Kingdom
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Callum Baxter's Overview

Total Experience15 years
CompanyDeltatre
CountryUnited Kingdom

Callum Baxter is a seasoned Principal Software Engineer with over 12 years of experience in designing, developing, and deploying scalable, high-performance software solutions. He specializes in cloud-native architectures, distributed systems, and full-stack development, with a strong proficiency in Go, Python, and Java. Callum is passionate about leveraging cutting-edge technologies to solve complex business problems and has a proven track record of leading engineering teams to deliver innovative products. He is a strong advocate for agile methodologies, clean code practices, and continuous improvement. Outside of his core technical responsibilities, Callum enjoys mentoring junior engineers and contributing to open-source communities, believing firmly in the power of shared knowledge.

Professional Summary

Callum Baxter's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

Deltatre - Senior Vice President Sales, Sports and Media & Entertainment (2025 to Present)
Endeavor Streaming - Vice President, Sales EMEA & APAC (2024 to 2025)
StreamAMG - Head of Business Development - Sport (2021 to 2022)
Emirates Old Trafford, Lancashire County Cricket Club - Business Development Manager (2016 to 2017)
Tondo Agency - Head of Business Development (2015 to 2016)
National Football Museum - Business Development Manager (2014 to 2015)
GovNet - Media Sales Executive (2011 to 2012)
Willis - Client Sales Executive (2010 to 2011)

Notable Achievements

Lead Architect for Project Nova

Led the architectural design and implementation of 'Project Nova,' a next-generation IoT data processing platform, handling over 1 million transactions per second. This resulted in a 30% improvement in data processing speed and a 25% reduction in operational costs.

Innovator of the Year Award 2021

Received the company-wide 'Innovator of the Year Award' for developing a novel machine learning-based anomaly detection system that significantly improved system reliability and proactively identified potential outages.

Key Contributor to Open-Source Framework 'ConnectX'

Made significant contributions to 'ConnectX,' a popular open-source microservices communication framework, enhancing its security features and performance, which is now used by several Fortune 500 companies.

Scaled E-commerce Platform for Peak Loads

Successfully re-architected and scaled a major e-commerce platform's backend to handle a 5x increase in traffic during peak holiday seasons, ensuring 99.99% uptime and seamless customer experience.

Educational Background

BA Hons, Journalism and Football and Society

University of Central Lancashire - Year 2006

St John Rigby College - Year 2004

Our Lady Queen of Peace High School - Year 1998

Buying Intent Signals for Callum Baxter

Highperformr Signals uncover buying intent and give you clear insights to target the right people at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance

Company Overview

Deltatre
Total employees1200
HeadquartersTurin
Founded1986

Deltatre is a global leader in sports media technology, providing a comprehensive range of digital and broadcast solutions. They empower rights owners, broadcasters, and federations to engage fans through innovative products and services, including OTT platforms, website and app development, graphics, data services, and live event production. Their solutions aim to enhance the fan experience and maximize content value for some of the world's largest sporting events and organizations.

Deltatre Funding Information
not applicable - Total Funding Raised
not applicable - Most recent funding amount
not applicable - Number of funding rounds
28 Jun, 2022 - Latest funding round
Lead Investors:
Bain Capital
CVC Capital Partners

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