Callie Askenas
New York, New York,United States
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Callie Askenas is a highly accomplished editorial leader and content strategist with extensive experience in shaping digital narratives and audience engagement for renowned media brands. She is recognized for her expertise in developing and executing innovative content strategies, managing high-performing editorial teams, and driving growth in the digital media landscape. Callie has a strong background in transforming traditional media for the digital age, with a focus on quality journalism, compelling storytelling, and understanding audience needs. Her career has seen her in significant roles at major publications, where she has consistently elevated content quality and digital presence.
Professional Summary
Callie Askenas's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Head of Editorial, Food Innovation Group at Condé Nast
Led editorial strategy and content creation for Condé Nast's Food Innovation Group, overseeing brands like Bon Appétit and Epicurious, driving digital growth and audience engagement through innovative content initiatives.
Director of Digital Content Strategy at The New Yorker
Played a key role in defining and implementing The New Yorker's digital content strategy, significantly enhancing its online presence, reader engagement, and adaptation of its esteemed journalism for digital platforms.
Strategic Leadership in Digital Media Transformation
Consistently demonstrated leadership in guiding established media brands through digital transformation, successfully adapting content and operations for evolving consumer behaviors and technological advancements.
Champion of Audience-Centric Content
Known for developing content strategies deeply rooted in audience understanding, utilizing data and insights to create resonant and impactful storytelling that fosters loyalty and community.
Educational Background
Bachelor's degree, Major: Communications with a concentration in Public Relations and Minor: Apparel Merchandising
East Carolina University - Year 2010
Bachelor's degree
University of Westminster - Year 2012
Fashion Marketing
Parsons School of Design - Year 2009
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Company Overview
ResonateResonate is an AI-powered consumer data and intelligence platform that provides real-time, in-depth understanding of US consumers. Their platform focuses on the 'why' behind consumer decisions, analyzing values, motivations, and online behaviors. This enables brands, agencies, and media organizations to build more effective marketing strategies, achieve precise audience segmentation, and personalize customer experiences for improved engagement and ROI.
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