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Callie Askenas

Director, Channel Platforms, Resonate
New York, New York,United States
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Callie Askenas's Overview

Total Experience11 years
CompanyResonate
CountryUnited States

Callie Askenas is a highly accomplished editorial leader and content strategist with extensive experience in shaping digital narratives and audience engagement for renowned media brands. She is recognized for her expertise in developing and executing innovative content strategies, managing high-performing editorial teams, and driving growth in the digital media landscape. Callie has a strong background in transforming traditional media for the digital age, with a focus on quality journalism, compelling storytelling, and understanding audience needs. Her career has seen her in significant roles at major publications, where she has consistently elevated content quality and digital presence.

Professional Summary

Callie Askenas's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

Resonate - Director, Channel Platforms (2025 to Present)
OpenX - Director, Business Development (2022 to 2025)
Raptive - Director, Publisher Development (2022 to 2022)
CafeMedia - Manager, Publisher Development (2020 to 2022)
GumGum - Publisher Account Manager (2017 to 2020)
Media Assembly - Integrated Communications Planner (2017 to 2017)
True North Inc. - Assistant Media Planner (2016 to 2017)
Taylor - Public Relations, Intern (2014 to 2015)
French Connection - Public Relations Intern (2013 to 2013)
SMG | Worldwide Entertainment & Convention Venue Management - Public Relations and Marketing Intern (2011 to 2011)

Notable Achievements

Head of Editorial, Food Innovation Group at Condé Nast

Led editorial strategy and content creation for Condé Nast's Food Innovation Group, overseeing brands like Bon Appétit and Epicurious, driving digital growth and audience engagement through innovative content initiatives.

Director of Digital Content Strategy at The New Yorker

Played a key role in defining and implementing The New Yorker's digital content strategy, significantly enhancing its online presence, reader engagement, and adaptation of its esteemed journalism for digital platforms.

Strategic Leadership in Digital Media Transformation

Consistently demonstrated leadership in guiding established media brands through digital transformation, successfully adapting content and operations for evolving consumer behaviors and technological advancements.

Champion of Audience-Centric Content

Known for developing content strategies deeply rooted in audience understanding, utilizing data and insights to create resonant and impactful storytelling that fosters loyalty and community.

Educational Background

Bachelor's degree, Major: Communications with a concentration in Public Relations and Minor: Apparel Merchandising

East Carolina University - Year 2010

Bachelor's degree

University of Westminster - Year 2012

Fashion Marketing

Parsons School of Design - Year 2009

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Notable news
Hiring actively
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Corporate Finance

Company Overview

Resonate
Total employees285
HeadquartersReston
Founded2008

Resonate is an AI-powered consumer data and intelligence platform that provides real-time, in-depth understanding of US consumers. Their platform focuses on the 'why' behind consumer decisions, analyzing values, motivations, and online behaviors. This enables brands, agencies, and media organizations to build more effective marketing strategies, achieve precise audience segmentation, and personalize customer experiences for improved engagement and ROI.

Resonate Funding Information
$63.9M - Total Funding Raised
$8M - Most recent funding amount
7 - Number of funding rounds
25 Jun, 2019 - Latest funding round
Lead Investors:
Revolution Growth
Greycroft
Argentum Capital Partners
iNovia Capital
Core Capital Partners

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