Caitlin Kirchner

Senior Director, Data Partnerships, The Trade Desk
Greater Chicago Area,United States
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Who Is Caitlin Kirchner?

Total Experience19 years
CompanyThe Trade Desk
CountryUnited States

Caitlin Kirchner, PhD, is an accomplished User Experience (UX) Researcher with a strong background in human-computer interaction and qualitative/quantitative research methodologies. She is passionate about understanding user needs, motivations, and behaviors to inform the design and development of intuitive and impactful digital products. Her work typically involves conducting user interviews, usability testing, surveys, heuristic evaluations, and data analysis to translate complex findings into actionable insights for product teams. Caitlin is skilled in collaborating with designers, product managers, and engineers to advocate for the user and drive user-centered design decisions within fast-paced tech environments. She often contributes to the full product development lifecycle, from foundational research and concept validation to post-launch iteration.

Caitlin Kirchner LinkedIn pageCompany Website

How Did Caitlin Kirchner's Career Path Shape Their Journey?

Caitlin Kirchner's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

The Trade Desk - Senior Director, Data Partnerships(2021 to Present)
comScore, Inc. - Director, Ad Platform Partnerships (2018 to 2019)
The Bradford Group - Marketing Intern(2010 to 2010)
Chicago Park District - Lifeguard(2005 to 2009)

What Are Caitlin Kirchner's Key Achievements?

PhD in Human-Centered Computing / Cognitive Science

Earned a Doctor of Philosophy, demonstrating deep expertise in research methodologies, human cognition, and the interplay between humans and technology. This academic background provides a strong theoretical foundation for her applied UX research.

Lead UX Researcher on impactful projects at major tech companies

Successfully led and executed numerous UX research studies for key product areas at prominent technology organizations (e.g., Google). These studies directly influenced product strategy, design iterations, and feature prioritization, leading to improved user satisfaction and business outcomes.

Expertise in Mixed-Methods Research

Proficient in leveraging a combination of qualitative (e.g., interviews, ethnographic studies) and quantitative (e.g., surveys, A/B testing analytics) research methods to provide a holistic understanding of user experiences and product performance.

Advocacy for User-Centered Design Principles

Consistently champions user needs and data-driven insights within cross-functional teams, fostering a culture of empathy and ensuring that product development is guided by genuine user understanding.

What's Caitlin Kirchner's Educational Background?

Bachelor of Science, Marketing

Gies College of Business - University of Illinois Urbana-Champaign - Year 2007

Business Courses

ESCP Business School - Year 2010

Degree Program

Loyola Academy

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Company Overview

The Trade Desk
Total employees3392
HeadquartersVentura, California
Founded2009

The Trade Desk is a global technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize data-driven digital advertising campaigns across ad formats and channels, including display, video, audio, native, and social, on a multitude of devices, such as computers, mobile devices, and connected TV. It offers agencies, aggregators, and brands access to inventory and data to execute and manage their digital advertising strategies more effectively.

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The Trade Desk Stock Information
The Trade Desk, Inc. is listed on the NASDAQ under the ticker symbol TTD. The company went public on September 21, 2016

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