Multithread effectively and personalize outreach to convert deals faster
Elevate social presence and drive business growth from social media
Identify and prioritize high-intent leads, and improve sales effectiveness
Find and connect with ICP attendees, and improve event outcomes
A seasoned marketing leader, board member, technology enthusiast, and aviator with over 20 years of experience in technology infrastructure product management and product marketing. Bryan has deep expertise in cloud computing, information security, and networking. He's passionate about building new teams, capabilities, programs, and processes, and helping software companies become cloud-first to unlock high-velocity, self-service sales motions. He currently serves as a Board Member at The Museum of Flight and also runs Phase 2 Ventures, offering fractional marketing leadership to startups. He is also an FAA certificated private pilot with an instrument rating.
Bryan Nairn's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Secured 7 tier-1 feature stories, 256M media impressions, 3,131 LinkedIn views/105 clicks, 532 unique blog views within 24 hours of the announcement for Commure AI Agents.
Built a performance-marketing engine from scratch for Ambient AI, generating impressions and qualified leads with CPL and CTR percentages surpassing industry benchmarks.
Grew social followers by 22%, doubled social-driven web site traffic, and maintained 7% engagement (triple the healthcare benchmark).
Created a webinar program that averaged more than 340 registrations and 85 MQL (25% conversion) per event.
Drove 370% ROI for events, generating more than 250 MQLs.
Led cross-functional development of buyer, influencer, and user personas across Hypersive’s product portfolio, including ICP definition, enabling sales teams with a deeper understanding of customer needs and the various roles involved in the purchasing process.
Developed product positioning, value propositions and unique differentiation across Hypersive’s Edge Hypervisor, Remote Desktop, and Video Surveillance solutions.
Contributed to Kong surpassing the $100M ARR milestone, a key achievement for startups.
Announced more than 50 tier 1 and tier 2 products and features, raising awareness of Kong and increasing thought leadership.
Upgraded website adding 5 new product and 8 feature pages, 7 industry and 5 solutions pages, and a partner hub including 3 CSPs, 3 GSIs and 2 ISV partner pages
Instituted a pricing and packaging program and stood up a committee to create high quality, data driven proposals for review and approval unblocking stalled pricing initiatives, and eliminating backlogs
Enabled sales on product and feature content, role guides, ICPs, cheat sheets, data sheets, pitch decks and sales plays, across 2 annual Sales Kick Offs, and through monthly virtual enablement sessions.
Implemented a program to gather, curate and distribute competitive intelligence. Accelerated creation and upkeep of 2 dozen battle cards garnering more than 3,000 total views annually, across more than 90% of the salesforce. The program influenced nearly $59M in revenue over the trailing 12 months.
Developed and ran an analyst relations program resulting in being named a leader in the Gartner Magic Quadrant for API Management 3 consecutive years, and elevating Kong in the GigaOm Service Mesh Radar Report from a challenger in year 1 to outperforming leader for the past 2 consecutive years.
Helped achieve cloud ARR growth of more than 100% year-over-year at Elastic.
Grew cloud services revenue to more than 50% of all Elastic product and services revenues.
Contributed to revenue CAGR of 78%, totaling 60% of Google Cloud revenues for Compute Engine.
University of Washington, Michael G. Foster School of Business
Northwestern University - Kellogg School of Management
University of Phoenix
Community College of the Air Force
Highperformr Signals uncover buying intent and give you clear insights to target the right people at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
The Museum of Flight is a private non-profit air and space museum in the Pacific Northwest. It is located at the southern end of King County International Airport (Boeing Field) in Seattle, Washington, United States. It is the largest independent air and space museum in the world and among the best known museums of its kind in the world.
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