Brooke Westfall
New York, New York,United States
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Brooke Westfall is a highly accomplished and results-oriented product marketing leader with extensive experience in the B2B SaaS and technology sectors. Currently serving as the VP of Product Marketing at Okta, she is responsible for driving the global product marketing strategy for Okta's identity and access management solutions. Brooke has a proven track record of building and leading high-performing teams, launching successful products, crafting compelling narratives, and executing go-to-market strategies that accelerate growth and market penetration. Prior to Okta, she made significant contributions at Twilio Segment as Head of Product Marketing, where she played a pivotal role in establishing Segment as a leader in the Customer Data Platform (CDP) space. Her career also includes impactful roles at New Relic, further honing her expertise in positioning complex technical products for diverse audiences. Brooke is known for her customer-centric approach, strategic thinking, and ability to translate technical capabilities into clear business value.
Professional Summary
Brooke Westfall's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
VP, Product Marketing Leadership at Okta
Currently leads the global product marketing function at Okta, shaping the go-to-market strategy, messaging, and positioning for its comprehensive suite of identity solutions, contributing to Okta's continued leadership in the identity and access management market.
Scaled Product Marketing at Twilio Segment
As Head of Product Marketing at Twilio Segment (and previously Segment), she built and scaled the product marketing team and strategy, significantly contributing to the company's growth, market education, and eventual successful acquisition by Twilio.
Driving Growth at New Relic
During her tenure at New Relic, contributed to product marketing initiatives that supported the company's expansion and adoption of its application performance monitoring solutions in a competitive landscape.
Thought Leadership in B2B SaaS Marketing
Recognized for her insights on product marketing, go-to-market strategy, and building customer-centric narratives within the B2B SaaS industry, often speaking at industry events or contributing to thought leadership content.
Educational Background
Master of Fine Arts
San Francisco Art Institute
Bachelor of Fine Arts
University of Hawaii at Manoa
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Company Overview
The Trade DeskThe Trade Desk is a global technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize data-driven digital advertising campaigns across various ad formats and devices, including display, video, audio, native, and social, on an array of devices such as computers, mobile devices, and connected TV. It provides advertisers and agencies with access to a transparent marketplace and robust tools to reach their target audiences effectively and measure campaign performance.
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