Brooke Leatherwood
Columbus, Ohio Metropolitan Area,United States
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Brooke Leatherwood is an accomplished and strategic marketing leader with over 15 years of experience, primarily focused on B2B SaaS product marketing, go-to-market strategy, and team leadership. She has a proven track record of successfully launching and scaling products, building high-performing marketing teams, and driving revenue growth for technology companies. Brooke is known for her customer-centric approach, ability to translate complex technical concepts into compelling value propositions, and her passion for creating impactful marketing campaigns. She is adept at market analysis, competitive positioning, content strategy, and sales enablement, often working closely with product, sales, and executive teams to achieve business objectives.
Professional Summary
Brooke Leatherwood's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Led Go-to-Market for Multiple Product Launches
Successfully orchestrated and executed comprehensive go-to-market strategies for numerous SaaS products and features, resulting in significant market adoption, customer acquisition, and revenue growth.
Built and Scaled High-Performing Marketing Teams
Recruited, mentored, and led product marketing teams, fostering a culture of collaboration, innovation, and excellence that consistently exceeded performance goals.
Drove Significant Revenue and Pipeline Growth
Developed and implemented marketing initiatives that directly contributed to substantial increases in sales pipeline, customer acquisition, and overall revenue for various organizations.
Industry Speaker and Thought Leader
Recognized for her expertise, Brooke has contributed as a speaker at industry events and shared insights on product marketing, GTM strategies, and marketing leadership.
Championed Customer-Centric Marketing Approaches
Consistently advocated for and implemented strategies deeply rooted in customer understanding, leveraging insights to inform product development and marketing messaging.
Educational Background
Associate’s Degree
Ohio University-Chillicothe Campus - Year 1997
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Company Overview
ZirtualZirtual provides US-based virtual assistant services to busy professionals, entrepreneurs, and teams. They offer dedicated assistants who are college-educated and skilled in a variety of administrative, technical, and creative tasks. The goal is to help clients delegate tasks like scheduling, email management, research, travel arrangements, social media management, and expense tracking, thereby freeing up their time to focus on core business activities and achieve a better work-life balance. Zirtual emphasizes reliability, security, and seamless integration into their clients' workflows.
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