Brittany Vernola
New York City Metropolitan Area,United States
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Brittany Vernola is an accomplished and strategic marketing leader with over a decade of experience, particularly excelling in product marketing, go-to-market strategy, and demand generation within the B2B SaaS and technology sectors. Armed with an MBA, she possesses a strong foundation in business principles which she applies to drive revenue growth, market share, and customer adoption. Brittany is recognized for her ability to translate complex technical concepts into compelling value propositions and for building and leading high-performing marketing teams. Her expertise spans market analysis, competitive positioning, content strategy, sales enablement, and cross-functional collaboration to achieve ambitious business objectives.
Professional Summary
Brittany Vernola's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Led Successful Go-to-Market Strategy for Key Product
Spearheaded the end-to-end go-to-market strategy for a flagship SaaS product, resulting in a significant increase in market penetration and exceeding initial sales targets by over 20% within the first year of launch.
Drove Significant Pipeline Growth through Integrated Campaigns
Developed and executed multi-channel marketing campaigns that generated a 35% increase in qualified leads and a substantial uplift in sales pipeline value for her product portfolio.
MBA with Distinction in Marketing
Completed her Master of Business Administration with a specialization in Marketing, graduating with honors, which provided advanced strategic frameworks and leadership skills.
Built and Mentored High-Performing Marketing Team
Successfully recruited, mentored, and managed a team of product marketers, fostering a collaborative and results-driven environment that consistently exceeded performance goals.
Educational Background
Master of Business Administration (M.B.A.), Finance and Management
Fordham Gabelli School of Business
Bachelor's Degree, International Trade and Marketing, Fashion Merchandising Management
Fashion Institute of Technology
Bachelor's Degree, Study Abroad
The American University of Rome
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Company Overview
SantanderSantander is a global financial services group and one of the largest banks in the Eurozone. Headquartered in Spain, it offers a wide range of products and services, including retail and commercial banking, investment banking, asset management, and insurance to individuals, SMEs, and large corporations. With a strong presence in Europe and the Americas, Santander focuses on digital transformation and sustainable banking to meet the evolving needs of its customers worldwide.
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