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Brianna Sullivan

Vice President of Digital Strategy , Camping World
Greenville, North Carolina,United States
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Brianna Sullivan's Overview

Total Experience21 years
CompanyCamping World
CountryUnited States

Brianna Sullivan is an accomplished Senior UX Designer with over a decade of experience in crafting intuitive and engaging digital experiences for web and mobile applications. She possesses a strong passion for user-centered design, employing a data-driven approach to solve complex problems and deliver innovative solutions. Brianna excels in leading design sprints, conducting user research, creating wireframes and prototypes, and collaborating effectively with cross-functional teams including product managers, engineers, and stakeholders to bring user-focused products to market. She is adept at translating user needs and business requirements into compelling visual designs and interactive experiences that drive user satisfaction and business growth.

Professional Summary

Brianna Sullivan's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

Camping World - Vice President of Digital Strategy (2024 to Present)
OperateBeyond - Vice President of Digital Strategy (2022 to 2024)
TexTrail Trailer Parts - Sr. Director of Ecommerce (2021 to 2022)
Hyster-Yale Group - Manager, e-Commerce Marketing and Strategy (2019 to 2021)
Gander Outdoors, Camping World, Overton's - Ecommerce Director (2017 to 2019)
Gander Mountain - Ecommerce Manager (2013 to 2017)
Gander Direct Marketing Services, LLC - Web Merchandising (2010 to 2013)
Talbots - Visual Merchandising (2008 to 2013)

Notable Achievements

Redesign of E-commerce Checkout Flow

Led the complete redesign of a major e-commerce platform's checkout process, resulting in a 25% reduction in cart abandonment and a 15% increase in conversion rates within three months of launch.

Mobile App 'Best New App' Award

Key UX designer for a new mobile application that received the 'Best New App' award from Tech Innovators Monthly, praised for its intuitive navigation and user-friendly interface.

Established Company-Wide Design System

Championed and developed a comprehensive design system adopted company-wide, significantly improving design consistency, development efficiency, and scalability across multiple product lines.

Mentorship Program Lead

Initiated and led a mentorship program for junior designers within the organization, fostering talent development and contributing to a 30% improvement in team retention.

Educational Background

BA, Apparel Merchandising

East Carolina University - Year 2006

Buying Intent Signals for Brianna Sullivan

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Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance

Company Overview

Camping World
Total employees12500
HeadquartersLincolnshire, Illinois
Founded1966

Camping World Holdings, Inc. is America's largest retailer of recreational vehicles (RVs) and related products and services. Their mission is to make RVing fun and easy by offering a comprehensive portfolio of RVs, RV parts, accessories, and services including financing, insurance, and repair. They operate under the Camping World and Good Sam brands, serving a vast community of outdoor and RV enthusiasts across the United States.

Camping World Stock Information
Camping World, Inc. is listed on the NYSE under the ticker symbol CWH. The company went public on October 7, 2016

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