Brianna Badalamenti
New York City Metropolitan Area,United States
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Find Brianna Badalamenti’s PhoneBrianna Badalamenti's Overview
Brianna Badalamenti is an accomplished Senior UX Designer with 8 years of experience specializing in user-centered design, interaction design, and product strategy for SaaS platforms and mobile applications. She is passionate about creating intuitive and engaging digital experiences that solve complex user problems and drive business goals. Brianna thrives in collaborative environments, working closely with product managers, engineers, and researchers to transform ideas into impactful solutions. Her expertise includes user research, wireframing, prototyping, usability testing, and visual design. She is committed to continuous learning and staying abreast of the latest design trends and technologies to deliver innovative and effective user experiences.
Professional Summary
Brianna Badalamenti's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Redesign of Core SaaS Platform
Led the complete redesign of a flagship SaaS product's user interface, resulting in a 25% improvement in task completion rates and a 15% increase in overall user satisfaction scores within six months post-launch.
Mobile App Launch for E-commerce Client
Designed and prototyped a new mobile application for a major e-commerce client, which garnered over 100,000 downloads in its first three months and received an average app store rating of 4.7 stars.
Usability Improvement Initiative
Championed and implemented a company-wide usability improvement initiative, including standardized design systems and regular user testing protocols, significantly reducing development rework by 20%.
Speaker at UXPA International Conference
Selected to present a case study on 'Ethical AI in UX Design' at the 2023 UXPA International Conference, sharing insights with industry peers.
Educational Background
BA, History
Rutgers University - Year 1999
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Company Overview
Ascena Retail Group, DressbarnDressbarn was founded in 1962 by Roslyn Jaffe, initially offering discounted designer and brand-name dresses to working women. It grew into a national retail chain with hundreds of stores across the United States, becoming known for affordable women's fashion, workwear, and casual apparel. Dressbarn was a subsidiary of Ascena Retail Group. In 2019, Ascena announced the closure of all Dressbarn physical stores as part of a restructuring plan. Subsequently, the Dressbarn brand and intellectual property were acquired by Retail Ecommerce Ventures (REV) in late 2019, which relaunched Dressbarn as an online-only retailer, continuing its legacy of providing stylish and affordable clothing for women.
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