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Brianna Badalamenti

Executive Assistant to EVP, Digital Commerce, Chief Marketing Officer, Ascena Retail Group, Dressbarn
New York City Metropolitan Area,United States
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Brianna Badalamenti's Overview

Total Experience21 years
CompanyAscena Retail Group, Dressbarn
CountryUnited States

Brianna Badalamenti is an accomplished Senior UX Designer with 8 years of experience specializing in user-centered design, interaction design, and product strategy for SaaS platforms and mobile applications. She is passionate about creating intuitive and engaging digital experiences that solve complex user problems and drive business goals. Brianna thrives in collaborative environments, working closely with product managers, engineers, and researchers to transform ideas into impactful solutions. Her expertise includes user research, wireframing, prototyping, usability testing, and visual design. She is committed to continuous learning and staying abreast of the latest design trends and technologies to deliver innovative and effective user experiences.

Professional Summary

Brianna Badalamenti's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

Ascena Retail Group, Dressbarn - Executive Assistant to EVP, Digital Commerce, Chief Marketing Officer (2013 to Present)
Talbots - Executive Assistant (2008 to 2012)
Kenneth Cole Productions - Executive Assistant (2003 to 2008)

Notable Achievements

Redesign of Core SaaS Platform

Led the complete redesign of a flagship SaaS product's user interface, resulting in a 25% improvement in task completion rates and a 15% increase in overall user satisfaction scores within six months post-launch.

Mobile App Launch for E-commerce Client

Designed and prototyped a new mobile application for a major e-commerce client, which garnered over 100,000 downloads in its first three months and received an average app store rating of 4.7 stars.

Usability Improvement Initiative

Championed and implemented a company-wide usability improvement initiative, including standardized design systems and regular user testing protocols, significantly reducing development rework by 20%.

Speaker at UXPA International Conference

Selected to present a case study on 'Ethical AI in UX Design' at the 2023 UXPA International Conference, sharing insights with industry peers.

Educational Background

BA, History

Rutgers University - Year 1999

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Notable news
Hiring actively
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Company Overview

Ascena Retail Group, Dressbarn
Total employees750
HeadquartersMahwah, New Jersey (original headquarters); currently operates primarily online, managed by Retail Ecommerce Ventures based in Miami, Florida.
Founded1962

Dressbarn was founded in 1962 by Roslyn Jaffe, initially offering discounted designer and brand-name dresses to working women. It grew into a national retail chain with hundreds of stores across the United States, becoming known for affordable women's fashion, workwear, and casual apparel. Dressbarn was a subsidiary of Ascena Retail Group. In 2019, Ascena announced the closure of all Dressbarn physical stores as part of a restructuring plan. Subsequently, the Dressbarn brand and intellectual property were acquired by Retail Ecommerce Ventures (REV) in late 2019, which relaunched Dressbarn as an online-only retailer, continuing its legacy of providing stylish and affordable clothing for women.

Ascena Retail Group, Dressbarn Stock Information
Ascena Retail Group, Dressbarn, Inc. is listed on the null under the ticker symbol null. The company went public on not applicable

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