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Brian Murphy is a seasoned technology executive and entrepreneur, best known as the co-founder and CEO of AppsFlyer, a global leader in SaaS mobile marketing analytics and attribution. With over two decades of experience in the high-tech industry, he has a proven track record in sales, business development, and scaling high-growth companies. Under his leadership, AppsFlyer has grown from a startup into a multi-billion dollar 'unicorn' company, serving over 12,000 customers, including many of the world's top brands. Before establishing AppsFlyer in 2012, Brian held senior leadership positions at several successful tech companies, including Cotendo (acquired by Akamai) and Conduit, where he was instrumental in driving global business development and strategic partnerships.
Brian Murphy's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Co-founded AppsFlyer in 2012 and led its growth to become the global market leader in mobile attribution, achieving a valuation of over $2 billion and securing a dominant market share.
Successfully spearheaded multiple funding rounds, raising over $300 million from prominent investors like General Atlantic, Goldman Sachs, and Salesforce Ventures to fuel the company's rapid expansion and innovation.
Led the company in adapting to major industry changes, such as Apple's App Tracking Transparency (ATT) framework, by launching innovative, privacy-compliant solutions like the AppsFlyer Privacy Cloud.
Fostered a customer-obsessed culture while scaling the company to over 1,500 employees across more than 20 global offices, earning recognition for AppsFlyer as a top workplace.
Florida State University - Year 1996
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