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Brian Lichtenberger

CEO & Founder, Markerr
New York, New York,United States
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Brian Lichtenberger's Overview

Total Experience27 years
CompanyMarkerr
CountryUnited States

Brian Lichtenberger is a seasoned entrepreneur and visionary leader, best known as the Co-founder and CEO of Undercover Tourist, a leading online platform for discounted theme park tickets and family travel planning. With over two decades of experience in e-commerce, digital marketing, and the travel industry, Brian has successfully built Undercover Tourist from a niche blog into a trusted resource used by millions of families worldwide. He is passionate about leveraging technology to simplify travel planning and enhance the customer experience, focusing on providing authentic advice, reliable service, and significant savings. Brian's leadership emphasizes innovation, customer-centric strategies, and fostering a collaborative company culture dedicated to helping families make the most of their vacations.

Professional Summary

Brian Lichtenberger's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

Markerr - CEO & Founder (2021 to Present)
MEO Continuity - Advisor (2024 to Present)
Stealth Startup - Advisor - AI Startup - $4m Seed March '25 (2024 to Present)
Verity Venture Partners - Operating Partner (2021 to 2023)
7Park Data - CEO & Cofounder (2013 to 2021)
Mastercard Data & Services - Vice President and Business Leader (2011 to 2013)
Majestic Research - Vice President (2008 to 2011)
HyperFeed Technologies, Inc. - Vice President, Business Development (2003 to 2006)
BDO Seidman - Associate (1999 to 2001)

Notable Achievements

Co-founded Undercover Tourist

Successfully co-founded and scaled Undercover Tourist in 2000, transforming it from an informational blog into a major e-commerce platform for theme park tickets and travel services.

Inc. 5000 Honoree

Led Undercover Tourist to be recognized multiple times on the Inc. 5000 list of America's fastest-growing private companies, highlighting sustained growth and business success.

Expansion of Product Offerings

Spearheaded the expansion of Undercover Tourist's offerings beyond theme park tickets to include hotel bookings, car rentals, and other travel-related services, creating a comprehensive travel planning hub.

Pioneering Customer-Focused Content

Established Undercover Tourist as a trusted source for in-depth park information, crowd calendars, planning tips, and unbiased reviews, empowering families to make informed travel decisions.

Strategic Technology Integration

Championed the adoption and integration of new technologies to enhance user experience, streamline operations, and maintain a competitive edge in the online travel market.

Educational Background

BA, Accounting

North Central College - Year 1995

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Notable news
Hiring actively
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Corporate Finance

Company Overview

Markerr
Total employees65
HeadquartersNew York
Founded2018

Markerr is an analytics platform providing unique insights into the rental housing market. They power critical investment and asset management decisions for institutional owners, operators, developers, and lenders with trusted data, analytics, and forecasts of supply, demand, rents, and new development.

Markerr Funding Information
$13.7M - Total Funding Raised
$8.7M - Most recent funding amount
2 - Number of funding rounds
4 Oct, 2022 - Latest funding round
Lead Investors:
RET Ventures
FINTOP Capital
Pretium Partners
Continental Realty Corporation

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