Briana McCarthy
Tupelo, Mississippi,United States
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Briana McCarthy is a seasoned Product Leader with over 12 years of experience in driving innovation and growth for SaaS and mobile applications. Currently based in Austin, Texas, she excels at translating complex user needs and market opportunities into compelling product strategies and roadmaps. Briana has a strong background in agile methodologies, user-centered design, and data-driven decision-making. She is passionate about building high-performing teams and fostering a collaborative environment to deliver exceptional user experiences that achieve key business objectives. Throughout her career, she has successfully launched multiple products from concept to market, consistently exceeding user acquisition and engagement targets.
Professional Summary
Briana McCarthy's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Scaled Mobile App User Base to 5M+
Led the product strategy and execution for a flagship mobile application, growing the active user base from 500K to over 5 million within two years by focusing on viral growth loops and iterative feature enhancements based on user feedback.
Innovator of the Year Award 2022
Received the internal 'Innovator of the Year' award for conceptualizing and launching a new AI-powered personalization feature that increased user retention by 25% and average session duration by 40%.
Successful Go-to-Market for New SaaS Platform
Spearheaded the go-to-market strategy for a new B2B SaaS platform, achieving 150% of the first-year revenue target and securing three Fortune 500 companies as anchor clients.
Speaker at ProductCon 2023
Invited to speak at ProductCon 2023 on the topic of 'Ethical AI in Product Development,' sharing insights on balancing innovation with responsible technology practices to an audience of over 1000 product professionals.
Educational Background
Mississippi University for Women - Year 2017
Associate's degree, Business Administration and Management, General
Itawamba Community College - Year 2014
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Company Overview
Cadence BankCadence Bank is a regional banking franchise offering a comprehensive range of banking and financial solutions to consumers, businesses, and corporations. With a significant presence across the Southern and Midwestern United States, and Texas, it focuses on community engagement and personalized customer service. The current Cadence Bank is the result of the merger between BancorpSouth Bank (founded 1876) and Cadence Bank, N.A., completed in October 2021, combining their strengths to serve a broader customer base.
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