Brian Busch

Head of Marketing, Gusto Embedded, Gusto
Denver Metropolitan Area,United States
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Who Is Brian Busch?

Total Experience18 years
CompanyGusto
CountryUnited States

Brian Busch is a seasoned marketing leader with a passion for bringing new products and services to market, particularly those with a civic, social, and environmental impact alongside profit. He currently serves as the Head of Marketing, Gusto Embedded, building the next generation of payroll and benefits solutions embedded in software small businesses use daily. Prior to Gusto, Brian held leadership roles at UiPath (via acquisition of Cloud Elements) and Kapost, driving product marketing and alliances. He has a strong background in business development, customer transformation, and public sector strategy, gained through experience at SS&C Technologies (via acquisition of Captricity) and early-stage SaaS ventures. Brian holds an MBA from UC Berkeley's Haas School of Business and a BS & BA in Finance and Philosophy from Boston College.

Brian Busch LinkedIn pageCompany Website

How Did Brian Busch's Career Path Shape Their Journey?

Brian Busch's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

Gusto - Head of Marketing, Gusto Embedded(2021 to Present)
UiPath - Director, Product Marketing and Alliances (Cloud Elements - acquired)(2019 to 2021)
Kapost - Director of Product Marketing(2017 to 2019)
SS&C Technologies - Director of Business Development (Captricity, acquired)(2016 to 2017)
Eneza Education - Business Model Lead(2011 to 2012)
Lawrence Berkeley National Laboratory - Go-to-Market Lead - Ashok Gadgil Water Research Group(2011 to 2011)
ARAVIND EYE CARE SYSTEM - Consultant(2011 to 2011)
OMTRIX Inc - Investment Officer(2007 to 2010)
ACCION International - Policy Consultant(2006 to 2006)
Centennial Ventures - Analyst Intern(2005 to 2005)

What Are Brian Busch's Key Achievements?

Head of Marketing, Gusto Embedded

Leading marketing efforts for Gusto Embedded, focused on integrating payroll and benefits into software used by small businesses.

Director, Product Marketing and Alliances (Cloud Elements - acquired by UiPath)

Oversaw messaging, positioning, and marketing strategy for Cloud Elements, a leading API integration platform acquired by UiPath.

Director of Product Marketing at Kapost

Led product marketing initiatives at Kapost, a B2B content operations platform (acquired by Upland Software), shifting the focus to 'content operations' and launching consulting services.

Director of Business Development (Captricity, acquired by SS&C Technologies)

Led channel and reseller strategy for Captricity, a company specializing in OCR technology for handwriting (now Vidado.ai).

Closing First $1 million in revenue, Captricity

Closed the first 1 million in revenue with US FDA, NY Life Insurance, Dell, Yale University, and Innovation for Poverty Action (IPA)

What's Brian Busch's Educational Background?

Master of Business Administration (MBA)

University of California, Berkeley - Walter A. Haas School of Business

BS & BA, Finance, Philosophy

Boston College

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Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance

Company Overview

Gusto
Total employees1001
HeadquartersSan Francisco
Founded2011

Gusto is a modern, online people platform that helps small businesses take care of their teams. Gusto provides payroll, benefits, HR, and expert services to empower small businesses and their employees.

Company Website
Gusto Funding Information
Unknown - Total Funding Raised
$175M - Most recent funding amount
12 - Number of funding rounds
May 12, 2021 - Latest funding round
Lead Investors:
General Catalyst
Kleiner Perkins
CapitalG
GV (Google Ventures)
T. Rowe Price
Index Ventures
Emergence Capital
Thrive Capital
Y Combinator

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