Brian Baglietto
Mountain View, California,United States
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Brian Baglietto is an accomplished and strategic product marketing leader with over two decades of experience in the technology sector, particularly within enterprise software and SaaS solutions. Currently serving as Senior Director of Product Marketing at ServiceNow, he is recognized for his expertise in developing and executing impactful go-to-market strategies, crafting compelling product narratives, and driving market adoption for innovative platform capabilities. Brian excels at translating complex technical features into clear business value, enabling sales teams, and fostering strong cross-functional collaboration to achieve business objectives. His background includes significant contributions to product positioning, competitive analysis, content creation, and demand generation.
Professional Summary
Brian Baglietto's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Leadership in Go-To-Market Strategy for ServiceNow Platform
Spearheaded and executed comprehensive go-to-market strategies for key ServiceNow platform releases and solutions, significantly contributing to market awareness, customer adoption, and revenue growth.
Development of High-Impact Product Messaging and Positioning
Successfully developed and evangelized compelling product messaging, value propositions, and competitive differentiation that resonated with target enterprise audiences and empowered global sales and partner organizations.
Driving Product Marketing Excellence and Team Growth
Instrumental in building and mentoring high-performing product marketing teams, fostering a culture of innovation and customer-centricity, and establishing best practices for product launches and campaigns.
Cross-Functional Collaboration for Product Success
Effectively collaborated with product management, engineering, sales, and corporate marketing teams to ensure alignment on product vision, strategy, and execution, leading to successful market introductions and sustained growth.
Educational Background
Buying Intent Signals for Brian Baglietto
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Company Overview
QuovaQuova, Inc. was a leading provider of IP geolocation and network intelligence services. Their technology enabled businesses to identify the geographic location of online users in real-time, down to the city level worldwide. Quova's solutions were utilized for a variety of applications including content localization, targeted advertising, fraud prevention, digital rights management, and network security. The company was acquired by Neustar in December 2010, and its technologies and services were integrated into Neustar's offerings.
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