Brett Bardsley
South Jordan, Utah,United States
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Brett Bardsley is an experienced entrepreneur and product leader, currently serving as the Co-founder and CEO of Correlated, a company focused on helping B2B SaaS companies identify and act on revenue-generating opportunities through product usage insights. Before co-founding Correlated, Brett held significant product leadership roles, notably as VP of Product at Segment, where he played a crucial part in scaling the product and team, contributing to Segment's success and eventual acquisition by Twilio. Prior to Segment, he was a Product Manager at Optimizely, focusing on their experimentation platform. Brett has a strong background in computer science, holding both BS and MS degrees from Stanford University. He is passionate about leveraging data to build impactful products and drive business growth.
Professional Summary
Brett Bardsley's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Co-founder & CEO of Correlated
Successfully co-founded Correlated in 2020, securing funding (e.g., $8.3M Seed round led by Harrison Metal and Unusual Ventures) and leading the company to develop a platform that pioneers product-led revenue strategies for sales teams.
VP of Product at Segment
Led and scaled product teams at Segment, contributing significantly to the development and growth of their market-leading Customer Data Platform (CDP) which was eventually acquired by Twilio for $3.2 billion.
Product Leadership at Optimizely
Managed and drove key product initiatives for Optimizely's experimentation and personalization platform, contributing to its growth and market leadership in A/B testing.
Stanford University Alumnus
Graduated from Stanford University with both a Bachelor of Science (BS) and a Master of Science (MS) in Computer Science, providing a strong technical foundation for his career in product.
Educational Background
MBA, Business
The University of Connecticut School of Business - Year 2011
Bachelor of Arts and Communications, Public Relations, Spanish
Brigham Young University - Year 2002
Master of Business Administration - MBA, Business, Management, Marketing, and Related Support Services
University of Connecticut School of Business
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Company Overview
Pattern®Pattern® is a global ecommerce accelerator that helps brands grow their online sales and control their brand experience across marketplaces like Amazon, Tmall, Walmart.com, and their own D2C websites. They leverage data science, technology, and global distribution to provide services including marketplace management, digital marketing, fulfillment, and brand protection.
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