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Brett Bardsley

Chief International Officer, Pattern®
South Jordan, Utah,United States
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Brett Bardsley's Overview

Total Experience18 years
CompanyPattern®
CountryUnited States

Brett Bardsley is an experienced entrepreneur and product leader, currently serving as the Co-founder and CEO of Correlated, a company focused on helping B2B SaaS companies identify and act on revenue-generating opportunities through product usage insights. Before co-founding Correlated, Brett held significant product leadership roles, notably as VP of Product at Segment, where he played a crucial part in scaling the product and team, contributing to Segment's success and eventual acquisition by Twilio. Prior to Segment, he was a Product Manager at Optimizely, focusing on their experimentation platform. Brett has a strong background in computer science, holding both BS and MS degrees from Stanford University. He is passionate about leveraging data to build impactful products and drive business growth.

Professional Summary

Brett Bardsley's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

Pattern® - Chief International Officer (2024 to Present)
Philips - Senior Director of Marketing, Oral Healthcare (Sonicare) (2022 to 2023)
Nu Skin Enterprises - Associate Manager Public Relations (2008 to 2011)
GolinHarris - Corporate Communications Intern (2008 to 2008)
Brigham Young University (Student Alumni Association) - Vice President of Marketing (2007 to 2008)
VitalSmarts - Public Relations Intern (2007 to 2008)

Notable Achievements

Co-founder & CEO of Correlated

Successfully co-founded Correlated in 2020, securing funding (e.g., $8.3M Seed round led by Harrison Metal and Unusual Ventures) and leading the company to develop a platform that pioneers product-led revenue strategies for sales teams.

VP of Product at Segment

Led and scaled product teams at Segment, contributing significantly to the development and growth of their market-leading Customer Data Platform (CDP) which was eventually acquired by Twilio for $3.2 billion.

Product Leadership at Optimizely

Managed and drove key product initiatives for Optimizely's experimentation and personalization platform, contributing to its growth and market leadership in A/B testing.

Stanford University Alumnus

Graduated from Stanford University with both a Bachelor of Science (BS) and a Master of Science (MS) in Computer Science, providing a strong technical foundation for his career in product.

Educational Background

MBA, Business

The University of Connecticut School of Business - Year 2011

Bachelor of Arts and Communications, Public Relations, Spanish

Brigham Young University - Year 2002

Master of Business Administration - MBA, Business, Management, Marketing, and Related Support Services

University of Connecticut School of Business

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Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance

Company Overview

Pattern®
Total employees1800
HeadquartersLehi, Utah
Founded2013

Pattern® is a global ecommerce accelerator that helps brands grow their online sales and control their brand experience across marketplaces like Amazon, Tmall, Walmart.com, and their own D2C websites. They leverage data science, technology, and global distribution to provide services including marketplace management, digital marketing, fulfillment, and brand protection.

Pattern® Funding Information
$277.8M - Total Funding Raised
$225M - Most recent funding amount
3 - Number of funding rounds
Oct 13, 2021 - Latest funding round
Lead Investors:
Knox Lane
Savano Capital Partners
Ainge Advisory
KSV Global
Mercato Partners
Contour Venture Partners

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