Brett Gordon
Chicago, Illinois,United States
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Brett Gordon is a distinguished Professor of Marketing at the Kellogg School of Management, Northwestern University. His research expertise lies in quantitative marketing, empirical industrial organization, and the economics of digitization, with a particular focus on online advertising, media consumption, platform competition, and the application of AI and machine learning in marketing. He is known for his rigorous empirical work that combines economic theory with sophisticated econometric techniques to understand consumer behavior and firm strategy in digital markets.
Professional Summary
Brett Gordon's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Professor of Marketing, Kellogg School of Management
Holds a tenured professorship at one of the world's leading business schools, contributing through research, teaching, and academic leadership.
Faculty Director, AI at Kellogg
Leads initiatives and curriculum development related to Artificial Intelligence within the Kellogg School of Management, fostering research and education in this rapidly evolving field.
Associate Editor for Leading Academic Journals
Serves or has served as an Associate Editor for top-tier academic journals such as *Marketing Science* and *Quantitative Marketing and Economics*, shaping the direction of research in the field.
Recipient of Research and Teaching Awards
Has received multiple accolades for his influential research contributions and his excellence in teaching MBA and PhD students (e.g., Sidney J. Levy Teaching Award).
Influential Publications on Digital Markets
Authored numerous highly-cited research papers on topics such as the effectiveness of online advertising, search engine bias, media slant, and dynamic pricing, published in premier academic journals.
Educational Background
Bachelors of Science, Psychology
University of Illinois Urbana-Champaign - Year 2004
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Company Overview
Simpli.fiSimpli.fi is an advertising technology company that specializes in localized programmatic advertising solutions. They enable advertisers and agencies to target specific audiences with precision across various digital channels, including display, mobile, video, and connected TV (CTV). Their platform leverages unstructured data to help businesses reach relevant consumers in specific geographic areas, improving ad campaign performance and ROI. End-users, typically marketers and media buyers, benefit from Simpli.fi's ability to execute highly targeted and customizable campaigns at scale.
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