Brett Gordon is a distinguished Professor of Marketing at the Kellogg School of Management, Northwestern University. His research expertise lies in quantitative marketing, empirical industrial organization, and the economics of digitization, with a particular focus on online advertising, media consumption, platform competition, and the application of AI and machine learning in marketing. He is known for his rigorous empirical work that combines economic theory with sophisticated econometric techniques to understand consumer behavior and firm strategy in digital markets.
Brett Gordon's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Holds a tenured professorship at one of the world's leading business schools, contributing through research, teaching, and academic leadership.
Leads initiatives and curriculum development related to Artificial Intelligence within the Kellogg School of Management, fostering research and education in this rapidly evolving field.
Serves or has served as an Associate Editor for top-tier academic journals such as *Marketing Science* and *Quantitative Marketing and Economics*, shaping the direction of research in the field.
Has received multiple accolades for his influential research contributions and his excellence in teaching MBA and PhD students (e.g., Sidney J. Levy Teaching Award).
Authored numerous highly-cited research papers on topics such as the effectiveness of online advertising, search engine bias, media slant, and dynamic pricing, published in premier academic journals.
University of Illinois Urbana-Champaign - Year 2004
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