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Brett Craig is a highly accomplished and influential figure in the advertising industry, currently serving as Chief Creative Officer. With over two decades of experience leading creative teams at top-tier agencies like FCB Chicago and formerly Deutsch North America, he is renowned for developing impactful, award-winning campaigns for major global brands. His work often reflects a deep understanding of consumer insight, cultural trends, and innovative storytelling, consistently pushing creative boundaries to deliver memorable and effective advertising solutions. Brett is recognized for his strategic thinking, dynamic leadership qualities, and his ability to foster a collaborative and inspiring creative environment that cultivates standout work.
Brett Craig's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Appointed as Chief Creative Officer of FCB Chicago, leading the creative vision and output for one of the most iconic advertising agencies, working with a diverse portfolio of major clients.
Previously served as Chief Creative Officer for Deutsch North America, overseeing creative departments in Los Angeles and New York, and instrumental in driving the agency's creative reputation and success with campaigns for brands like Taco Bell and Volkswagen.
His work and the teams he has led have garnered numerous prestigious international awards, including Cannes Lions (including Grand Prix), D&AD Pencils, One Show Pencils, Clios, and Effie Awards, recognizing both creative excellence and campaign effectiveness.
Led creatively impactful and culturally relevant campaigns such as Taco Bell's 'Web of Fries', which was highly awarded and gained significant media attention.
Frequently invited to serve as a juror for major advertising award shows and speaks at industry conferences, sharing insights on creativity, brand building, and the future of advertising.
Highperformr Signals uncover buying intent and give you clear insights to target the right people at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
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