Brandt Iden
Tampa, Florida,United States
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Brandt Iden is a prominent figure in the US gaming and sports betting landscape, currently serving as Vice President, Head of Government Affairs, US at Fanatics Betting & Gaming. Prior to his role at Fanatics, he was Head of Government Affairs, US for Sportradar. Iden is widely recognized for his pivotal role as a former Michigan State Representative (2015-2020), where he championed and successfully passed landmark legislation to legalize online casino gaming and sports betting in the state. His deep understanding of legislative processes, regulatory frameworks, and the gaming industry positions him as a key expert in navigating the evolving American gaming market. He is known for his pragmatic approach to policy and his efforts to foster responsible gaming practices alongside industry growth.
Professional Summary
Brandt Iden's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Legalization of Michigan Online Gaming & Sports Betting
Authored and successfully spearheaded House Bill 4916 (Lawful Internet Gaming Act) and related legislation, which legalized online casinos, online poker, and sports betting in Michigan in December 2019. This created a significant new regulated market in the US.
Michigan State Representative (3 Terms)
Served three consecutive terms in the Michigan House of Representatives for the 61st District (Oshtemo Township) from 2015 to 2020, focusing on economic development, fiscal responsibility, and modernizing state gaming laws.
Industry Leadership in Government Affairs
Holds key leadership positions in government affairs within the gaming industry, first at Sportradar and currently at Fanatics Betting & Gaming, shaping policy and advocating for the regulated sports betting and iGaming sectors across the United States.
National Recognition in Gaming Policy
Frequently sought as a speaker and expert commentator on gaming policy, legislative trends, and the future of the US sports betting and iGaming markets at industry conferences and events.
Educational Background
Political Science & Economics
Kalamazoo College - Year 2001
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Company Overview
Fanatics, Inc.Fanatics is a global digital sports platform and a leading provider of licensed sports merchandise. It designs, manufactures, and distributes high-quality fan gear and jerseys across retail channels. The company operates the e-commerce businesses for major professional sports leagues (NFL, MLB, NBA, NHL, NASCAR, MLS, PGA), and numerous collegiate and international sports properties. Fanatics is expanding its business into new verticals such as trading cards and collectibles (through its Topps acquisition and Fanatics Collectibles division), sports betting and iGaming (Fanatics Betting & Gaming), and live events (Fanatics Events), aiming to become a comprehensive digital sports platform for fans.
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