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Brandt Farias

Executive Vice President & Chief Marketing Officer, Central Pacific Bank
Honolulu, Hawaii,United States
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Brandt Farias's Overview

Total Experience42 years
CompanyCentral Pacific Bank
CountryUnited States

Brandt Farias is a seasoned software engineering leader with over 14 years of experience in designing, developing, and scaling complex software systems. Currently based in the San Francisco Bay Area, he has a strong background in distributed systems, cloud computing (AWS/GCP), and building high-performance backend services. Brandt is passionate about leveraging technology to solve challenging problems and has a proven track record of leading engineering teams to deliver innovative products. He is an advocate for agile methodologies, clean code, and fostering a collaborative engineering culture.

Professional Summary

Brandt Farias's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

Central Pacific Bank - Executive Vice President & Chief Marketing Officer (2021 to Present)
Hawaii Pacific Health - Senior Vice President & Chief Marketing Officer (2017 to 2021)
Ahahui Koa Anuenue - Director of Brand Identity and Marketing (2014 to 2015)
First Hawaiian Bank - Executive Vice President and Marketing Director (1985 to 2013)
Hawaiiana Advertising and Public Relations - Assistant Vice President (1983 to 1985)

Notable Achievements

Architected and Led Development of Scalable Microservices Platform

Spearheaded the design and implementation of a new microservices-based platform that improved system scalability by 200% and developer productivity by 30%, supporting a rapidly growing user base.

Reduced System Latency for Core Product by 50%

Led a cross-functional team to identify and resolve performance bottlenecks in a critical product, resulting in a 50% reduction in average API response time and significantly enhancing user experience.

Technical Lead for Successful New Product Launch

Served as the technical lead for a new B2B SaaS product, overseeing the complete development lifecycle from concept to launch, which acquired its first 100 enterprise customers within six months.

Mentorship Program Initiator and Lead

Established and led a company-wide engineering mentorship program, pairing senior engineers with junior talent, which improved employee retention and skill development within the department.

Educational Background

Bachelor of Arts (BA), Journalism

University of Hawaii at Manoa - Year 1977

Punahou School - Year 1964

Certificate

Stanford University Executive Management

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Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance

Company Overview

Central Pacific Bank
Total employees867
HeadquartersHonolulu
Founded1954

Central Pacific Bank is a Hawaii-based financial institution and the primary subsidiary of Central Pacific Financial Corp. It offers a full range of banking services to individuals, businesses, and government agencies in Hawaii. Services include personal and business checking and savings accounts, loans and credit lines, mortgages, wealth management, and investment services. The bank emphasizes its local roots, community involvement, and commitment to serving the unique needs of Hawaii's residents and businesses.

Central Pacific Bank Stock Information
Central Pacific Bank, Inc. is listed on the NYSE under the ticker symbol CPF. The company went public on October 8, 2004

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