Brandi Bookhammer is a highly accomplished and results-oriented marketing operations leader with over fifteen years of experience in optimizing marketing processes, technology stacks, and team performance. She excels in bridging the gap between marketing strategy and execution, leveraging data analytics to drive efficiency and campaign effectiveness. Brandi is known for her expertise in marketing automation platforms, CRM integration, lead management, and building scalable marketing infrastructures that support rapid business growth. She is passionate about mentoring teams and fostering a culture of continuous improvement and data-driven decision-making.
Brandi Bookhammer's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Led the successful migration and integration of a new enterprise-level marketing automation platform, resulting in a 25% increase in lead processing efficiency and a 15% improvement in campaign ROI within the first year.
Spearheaded a cross-functional initiative to improve sales and marketing alignment, standardizing lead scoring and handoff processes, which contributed to a 20% uplift in sales-qualified lead (SQL) conversion rates.
Designed and implemented a comprehensive marketing analytics dashboard, providing real-time insights into campaign performance, funnel metrics, and MQL-to-customer conversion, enabling more agile marketing spend optimization.
Recognized for exceptional leadership in building and mentoring a high-performing marketing operations team, fostering skill development and achieving high employee retention rates.
Chapman University - Year 2006
El Camino College - Year 2002
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Divergent Technologies designs, develops, and manufactures advanced vehicle structures using a proprietary software-hardware platform called the Divergent Adaptive Production System (DAPS®). Their system integrates AI-driven generative design software, additive manufacturing (3D printing) with novel materials, and automated assembly, enabling the creation of lightweight, crashworthy, and environmentally sustainable vehicle components and chassis. They aim to revolutionize automotive manufacturing by making it more efficient, flexible, and less capital-intensive, allowing for rapid iteration and production of diverse vehicle models.
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