Andrew B

Sr. Director, Customer Lifecycle & Strategic Ventures Marketing, Dayforce
Toronto, Ontario,Canada
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Who Is Andrew B?

Total Experience21 years
CompanyDayforce
CountryCanada

Andrew B is an accomplished professional with a diverse background spanning anthropology, marketing, and athletics. Currently serving as Sr. Director, Customer Lifecycle & Strategic Ventures Marketing at Dayforce, Andrew leads strategic marketing initiatives focused on customer engagement and growth. With over 15 years of experience, Andrew has held various leadership roles in marketing, including positions at TradeGecko and SAS, where they developed and executed successful go-to-market strategies. Andrew holds degrees from the University of Toronto, including a H.BSc in Human Biology and Physical Anthropology, complemented by certificates in Marketing and Communication for Professionals. A dedicated triathlete, Andrew brings a unique blend of analytical thinking, creative problem-solving, and strategic vision to every endeavor.

Andrew B LinkedIn pageCompany Website

How Did Andrew B's Career Path Shape Their Journey?

Andrew B's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

Dayforce - Sr. Director, Customer Lifecycle & Strategic Ventures Marketing(2025 to Present)
TradeGecko - Sr. Manager, Product Marketing(2018 to 2019)
SAS - Sr. Marketing Manager & Strategist(2013 to 2018)
Self - Private Contractor(2003 to 2005)

What Are Andrew B's Key Achievements?

Led Americas Segment Marketing, Field Marketing, and Demand Generation at Dayforce

Successfully directed integrated marketing efforts to drive growth and revenue in the Americas region.

Developed and executed product marketing strategy at TradeGecko

Played a key role in shaping TradeGecko's product messaging, competitive positioning, and go-to-market strategies, ultimately contributing to the company's acquisition by Intuit.

Developed cross-channel go-to-market strategy at SAS

Orchestrated cross-channel marketing strategies for various industry verticals in Canada, aligning marketing programs with sales and customer goals.

Member of SAS’ Global Go-to-Market Council representing Canada & Latin America.

Contributed to the re-architecting our GTM functional model to become a true globally collaborative GTM Services Organization.

What's Andrew B's Educational Background?

Certificate, Communication for Professionals

University of Toronto - Year 2013

post graduate Certificate, Marketing

University of Toronto - Year 2009

H.BSc, Human Biology, Physical Anthropology, Environmental Anthropology, German

University of Toronto - Victoria University - Year 2004

Buying Intent Signals for Andrew B

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Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance

Company Overview

Dayforce
Total employees6000
HeadquartersToronto
Founded1992

Dayforce is a global human capital management (HCM) technology company that transforms the employee experience. Dayforce's single, cloud HCM platform unifies HR, payroll, talent management, workforce management and benefits, enabling organizations to make better decisions, improve employee engagement, and drive quantifiable business results.

Company Website
Dayforce Stock Information
Dayforce, Inc. is listed on the New York Stock Exchange under the ticker symbol HRCM. The company went public on October 8, 2014

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