Bonnie Herche

Vice President, Brand, Product & Sales Marketing , Crain Communications
Brooklyn, New York,United States
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Who Is Bonnie Herche?

Total Experience20 years
CompanyCrain Communications
CountryUnited States

Bonnie Herche is a results-oriented leader with over 18 years of experience in digital marketing strategy, brand development, and customer acquisition. Currently based in Austin, Texas, she has a strong background in leveraging data analytics and emerging technologies to drive growth and enhance user engagement for both B2B and B2C organizations. Bonnie is known for her ability to build and mentor high-performing teams, foster cross-functional collaboration, and translate complex market dynamics into actionable strategies. She is passionate about creating impactful digital experiences and consistently seeks innovative approaches to connect brands with their audiences.

Bonnie Herche LinkedIn pageCompany Website

How Did Bonnie Herche's Career Path Shape Their Journey?

Bonnie Herche's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

Crain Communications - Vice President, Brand, Product & Sales Marketing (2024 to Present)
Cengage - Senior Director, Consumer Marketing(2018 to 2020)
Pandora - Senior Director, Integrated Marketing & Branded Content(2017 to 2018)
Nickelodeon - Director, Integrated Marketing(2011 to 2012)
AOL - Senior Manager, Marketing Solutions (2010 to 2011)
Universal Music Group - Coordinator, Strategic Marketing(2006 to 2008)
RCA Records - Assistant, Publicity(2005 to 2006)

What Are Bonnie Herche's Key Achievements?

Global Campaign Excellence Award 2022

Recognized for developing and executing a global marketing campaign that increased brand awareness by 40% and generated a 25% uplift in qualified leads within six months.

Led Digital Transformation Initiative

Spearheaded a company-wide digital transformation project, integrating new CRM and marketing automation platforms, which improved operational efficiency by 30% and customer data accuracy.

Top 50 Women in MarTech 2023

Named one of the Top 50 Women in MarTech by a leading industry publication for contributions to innovation and leadership in marketing technology.

Scaled Marketing Team for High Growth

Successfully scaled the marketing department from 5 to 25 professionals within two years, supporting rapid company expansion and new market entries.

What's Bonnie Herche's Educational Background?

B.S, Media, Culture & Communications

New York University - Year 2001

Scholar

The Marketing Academy - Year 2019

Buying Intent Signals for Bonnie Herche

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Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance

Company Overview

Crain Communications
Total employees750
HeadquartersDetroit
Founded1916

Crain Communications is a privately held, family-owned media company producing market-leading publications, digital products, and events for business and trade audiences. With a portfolio of more than 20 brands, Crain serves decision-makers in various industries including automotive, advertising, finance, healthcare, and manufacturing. Notable publications include Automotive News, Ad Age, Crain's Chicago Business, and Modern Healthcare. The company is headquartered in Detroit, Michigan, with a significant global presence and offices in major cities worldwide, focusing on delivering news, insights, and connections to its readers.

Company Website
Crain Communications Funding Information
Unknown - Total Funding Raised
Not applicable - Most recent funding amount
Not applicable - Number of funding rounds
Not applicable - Latest funding round
Lead Investors:
Privately Held - Family Owned

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