Bonnie Herche
Brooklyn, New York,United States
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Bonnie Herche is a results-oriented leader with over 18 years of experience in digital marketing strategy, brand development, and customer acquisition. Currently based in Austin, Texas, she has a strong background in leveraging data analytics and emerging technologies to drive growth and enhance user engagement for both B2B and B2C organizations. Bonnie is known for her ability to build and mentor high-performing teams, foster cross-functional collaboration, and translate complex market dynamics into actionable strategies. She is passionate about creating impactful digital experiences and consistently seeks innovative approaches to connect brands with their audiences.
Professional Summary
Bonnie Herche's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Global Campaign Excellence Award 2022
Recognized for developing and executing a global marketing campaign that increased brand awareness by 40% and generated a 25% uplift in qualified leads within six months.
Led Digital Transformation Initiative
Spearheaded a company-wide digital transformation project, integrating new CRM and marketing automation platforms, which improved operational efficiency by 30% and customer data accuracy.
Top 50 Women in MarTech 2023
Named one of the Top 50 Women in MarTech by a leading industry publication for contributions to innovation and leadership in marketing technology.
Scaled Marketing Team for High Growth
Successfully scaled the marketing department from 5 to 25 professionals within two years, supporting rapid company expansion and new market entries.
Educational Background
B.S, Media, Culture & Communications
New York University - Year 2001
Scholar
The Marketing Academy - Year 2019
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Company Overview
Crain CommunicationsCrain Communications is a privately held, family-owned media company producing market-leading publications, digital products, and events for business and trade audiences. With a portfolio of more than 20 brands, Crain serves decision-makers in various industries including automotive, advertising, finance, healthcare, and manufacturing. Notable publications include Automotive News, Ad Age, Crain's Chicago Business, and Modern Healthcare. The company is headquartered in Detroit, Michigan, with a significant global presence and offices in major cities worldwide, focusing on delivering news, insights, and connections to its readers.
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