Dorin Boerescu

CEO, 2Performant
Courtown, County Wexford,Ireland
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Who Is Dorin Boerescu?

Total Experience35 years
Company2Performant
CountryIreland

Dorin Boerescu is a prominent Romanian entrepreneur and a pioneer in the digital marketing landscape, particularly known as the CEO and founder of 2Performant, one of the leading affiliate marketing networks in Central and Eastern Europe (originally founded as 2Parale). With extensive experience in online business, performance marketing, and technology, Dorin has been instrumental in shaping the affiliate marketing industry in Romania and beyond. He is recognized for his innovative approach, his advocacy for transparency and data-driven marketing, and his commitment to fostering a robust digital ecosystem. Dorin is also a frequent speaker at industry events, sharing his insights on entrepreneurship, digital transformation, and the future of online advertising.

Dorin Boerescu LinkedIn pageCompany Website

How Did Dorin Boerescu's Career Path Shape Their Journey?

Dorin Boerescu's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

2Performant - CEO(2015 to Present)
2Parale - CEO(2010 to 2016)
Bakemono - co-founder & CEO(2009 to 2011)
Me, myself & my projects - Business philosopher(2009 to 2009)
Hyperactive - Managing Partner(2008 to 2009)
Tarabacucarti.ro - Owner(2006 to 2007)
Agrafa Print Services - co-founder(2004 to 2007)
Godmother - co-founder & Managing Partner(1997 to 2007)

What Are Dorin Boerescu's Key Achievements?

Founder & CEO of 2Performant

Successfully founded and scaled 2Performant (formerly 2Parale) into a leading affiliate marketing network in Central and Eastern Europe, revolutionizing performance-based advertising in the region since its inception in 2008.

Pioneering Affiliate Marketing in CEE

Instrumental in introducing and popularizing affiliate marketing concepts and practices in Romania and neighboring countries, educating the market and building a thriving ecosystem for online advertisers and publishers.

Public Listing of 2Performant

Led 2Performant to a successful listing on the AeRO market of the Bucharest Stock Exchange (BVB) in December 2020, marking a significant milestone for the company and the Romanian tech industry.

Advocate for Digital Transformation and Transparency

Consistently champions the adoption of digital technologies and transparent, data-driven marketing practices, contributing to the maturation of the online business environment in Romania through thought leadership and industry involvement.

Early Internet Entrepreneur

Started his entrepreneurial journey in the internet space in 2000 with NeoDev, a web development company, showcasing long-standing involvement and understanding of the digital landscape.

What's Dorin Boerescu's Educational Background?

Degree Program

Coursera

Degree Program

Liceul de informatica Tudor Vianu Bucuresti - Year 1987

Buying Intent Signals for Dorin Boerescu

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Notable news
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Company Overview

2Performant
Total employees65
HeadquartersBucharest
Founded2009

2Performant is a leading affiliate marketing network and influencer marketing platform in Romania and the CEE region. It connects online businesses (advertisers) with digital marketers and content creators (affiliates/influencers) to drive sales and brand awareness on a performance basis. Users benefit from transparent tracking, real-time reporting, and a marketplace to find relevant partners for their marketing campaigns.

Company Website
2Performant Stock Information
2Performant, Inc. is listed on the Bucharest Stock Exchange (BVB) under the ticker symbol 2P. The company went public on December 9, 2020

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