Blake Fraser
San Francisco, California,United States
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Blake Fraser is a dynamic and innovative Principal Product Manager with over 12 years of experience in crafting user-centric digital products and leading cross-functional teams in fast-paced tech environments. He possesses a strong background in SaaS, mobile application development, and AI-driven solutions, consistently translating complex user needs and market opportunities into successful product strategies and roadmaps. Blake is passionate about building products that not only meet business objectives but also deliver exceptional user experiences. He is known for his strategic thinking, data-driven decision-making, and his ability to foster collaboration between engineering, design, and marketing teams to bring visionary products to life. His current interests lie in the intersection of ethical AI and personalized user engagement.
Professional Summary
Blake Fraser's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Launched Flagship AI-Powered Analytics Platform
Led the end-to-end product lifecycle for a new B2B SaaS analytics platform, resulting in a 40% increase in customer acquisition within the first year and securing 'Product of the Year' at a major industry conference.
Redesigned Mobile User Experience, Boosting Engagement by 70%
Spearheaded a complete overhaul of a consumer mobile application's UX/UI, leading to a 70% uplift in daily active users and a 50% reduction in user-reported friction points. This initiative also won a 'Design Excellence Award'.
Pioneered Agile Transformation for Product Division
Championed and implemented agile methodologies across a product division of 50+ individuals, significantly improving development velocity, team morale, and predictability of product releases.
Keynote Speaker on 'The Future of Personalized Digital Experiences'
Invited as a keynote speaker at the 'InnovateTech Summit 2023', sharing insights on leveraging AI for creating deeply personalized and ethical digital experiences for consumers.
Educational Background
Buying Intent Signals for Blake Fraser
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Company Overview
WIND MobileWIND Mobile was a Canadian wireless telecommunications provider launched in 2009 by Globalive. It operated as a new entrant mobile network operator, aiming to provide more affordable wireless services and challenge the dominance of the incumbent 'Big Three' carriers in Canada (Rogers, Bell, and Telus). WIND Mobile focused on unlimited plans and customer-friendly policies. In 2016, WIND Mobile was acquired by Shaw Communications for C$1.6 billion and was subsequently rebranded as Freedom Mobile. Freedom Mobile continued WIND's mission of offering competitive pricing and expanded its network capabilities, eventually being acquired by Vidéotron (a subsidiary of Quebecor) in 2023 as a condition of the Rogers-Shaw merger. For end-users, WIND Mobile represented a choice for more data at lower prices, though often with network coverage primarily focused on urban areas initially.
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